SOURCE: Allison & Partners

March 16, 2006 14:50 ET

Allison & Partners Announces Addition of Saratoga Systems and Savvian, LLC

SAN FRANCISCO, CA -- (MARKET WIRE) -- March 16, 2006 -- Allison & Partners, a national public relations and marketing communications firm, has begun client relationships with Savvian, LLC (www.savvian.com) and Saratoga Systems (www.saratogasystems.com). Both accounts will be based at Allison & Partners' San Francisco headquarters.

Savvian is the newest investment bank brand to support technology, telecommunications, emerging media and health care. The company has been quietly fueling Silicon Valley transactions for some time, including the Oracle acquisition of Siebel, Gartner's acquisition of Meta Group, and the Legendary Pictures/Warner Brothers partnership. Todd Carter, president and CEO, was former president of Robertson Stephens. Mark McInerney, managing director, was formerly with JP Morgan. Allison & Partners will showcase Savvian's expertise to the media and profile its unique role in the market -- serving mid-market technology, telecommunications, and health care companies with a unique mix of M&A and support services.

Saratoga Systems is one of the pioneers in customer relationship management (CRM) software, with a 20-year history in delivering CRM solutions. The company's solutions enable large, global enterprises to effectively manage interactions with customers at every stage, from marketing and initial contact through the complex sales, service and customer relationship support process. Allison & Partners will work with Saratoga Systems to help extend its Saratoga CRM brand, and to promote Apresta, the company's new wireless division with technology that delivers enterprise data to field personnel using Blackberrys, Treos, or smart phones -- a breakthrough in the database market.

About Allison & Partners

Allison & Partners is a national independent communications firm with practice areas in consumer, professional services, government & public affairs and technology. The firm builds customized programs integrating media relations, cause-related marketing, brand-building, customer and internal communications, public affairs and promotional services. Allison & Partners is a member of Pinnacle Worldwide, an international network of independently owned communications firms around the world. www.allisonpr.com.

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