Allocadia Software

September 18, 2012 09:00 ET

Allocadia Partners With GoodData to Provide Best-Of-Breed Marketing ROI Bash

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Sept. 18, 2012) - Allocadia Software announced today a new partnership with GoodData, a leading BizData Monetization company. Customers will have access to advanced analytics within the Allocadia application, through a Bash, business mashup, built on the GoodData platform.

Marketing professionals and leaders use Allocadia to track their budgets and analyze marketing ROI. Actionable analytics help CMOs strategically allocate marketing investments and demonstrate marketing-generated revenue.

Allocadia customers will immediately benefit from GoodData's BizData Monetization platform:

  • Diverse collection of marketing investment reports for all data needs
  • CMO Dashboard with marketing ROI reports via Salesforce connector
  • Easy-to-understand report formats and visualizations

"We really wanted to give our customers the best reporting capabilities possible while still maintaining the Allocadia brand promise of being easy to use, lightweight, and practical. GoodData was the logical choice, and we've already received great feedback from our customers," said Kristine Steuart, CEO and co-founder of Allocadia Software.

"We are excited to partner with companies like Allocadia," said Cody Crnkovich, Senior Director of Channels and Alliances at GoodData. "Big Data is re-defining the kind of business activities that Marketing can drive to support business growth. We love to see partners like Allocadia leveraging the power of our platform to help customers start monetizing their data."

Product demos are available at the Allocadia/GoodData booth #1301 during the's Dreamforce 2012 event that is taking place in San Francisco, California September 18-21, or online at

All Allocadia customers are live with GoodData-powered analytics. Take a closer look at the new Allocadia marketing ROI Bash powered by GoodData.

About BizData Monetization (BDM)

BDM is a new strategy for empowering enterprises to find sources of revenue and profit from Big Data. BDM connects information silos - including mobile, social web, internal data and cloud apps - to provide all the relevant information business users need to make better and faster decisions. Information is delivered in a compelling, easy-to-use GoodData Bash™, a business mashup that includes reports, analytics, apps, key performance indicators and best practices rolled into a visually-stunning user interface. BDM is a rapidly growing category part of the Big Data market, which is estimated at $100 billion by Merrill Lynch.

About GoodData®

GoodData is on a mission to help businesses monetize Big Data. GoodData is headquartered in San Francisco and has raised $53.5 million from Andreessen Horowitz, General Catalyst Partners, Fidelity Growth Partners, Next World Capital and Tenaya Capital.

About Allocadia Software

Allocadia provides a SaaS solution to help marketing professionals manage marketing investments and gain insight into marketing ROI. Enterprises in B2B software, ecommerce, and consumer packaged goods industries see immediate financial benefits by re-allocating marketing budgets and focusing on revenue-generating marketing programs.

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