VANCOUVER, BRITISH COLUMBIA--(Marketwired - Dec. 13, 2016) - Allocadia announced that its Marketing Performance Management solution has been selected by Microsoft Corp. to plan, manage and optimize its global marketing investments.
"We're thrilled to work with Microsoft as they set a new standard for marketing organizations worldwide," said Kristine Steuart, CEO and co-founder, Allocadia. "Todd Wells and his team are building the world's best marketing operations strategy and platform, and Microsoft's adoption of the Allocadia platform is the latest evidence to demonstrate that Marketing Performance Management is no longer an option for CMOs and marketing teams, but a best practice and a critical component of a successful marketing organization."
"As marketing organizations lead their companies through digital transformation, so must they transform their organizations to become digital and change the way they run marketing," said Todd Wells, GM, Marketing IT and Operations at Microsoft. "When it comes to marketing, one of the biggest challenges organizations face today is how to measure return on marketing investment, and ensure that investments are aligned and optimized to meet customer goals and positively impact the bottom line. With the proliferation of marketing channels and the move to online channels, this is more complex than ever before."
Continued Wells, "We are working with Allocadia to solve the marketing ROI challenge, with a clear plan to get started and a collaborative approach to achieving our vision. We selected Allocadia based on its leadership in the Marketing Performance Management category and our confidence in working together to accomplish our goals. With Allocadia, we have visibility into the data required to measure marketing ROI, enhancing our ability to make the decisions necessary to maximize marketing's contribution to the organization."
The contract follows a successful four-month Proof of Concept trial during which Allocadia and Microsoft Marketing IT teams worked closely together to establish a validated system that will support long-term marketing performance measurement and optimization.
Allocadia empowers marketers to run marketing more effectively by providing them with greater control over their marketing investments and the insights they need to drive revenue. The recognized leader in Marketing Performance Management (MPM), Allocadia serves more than 150 customers and thousands of users worldwide, and manages billions of marketing dollars for companies like Microsoft, Juniper Networks, VMware, Red Hat and Charles Schwab. To learn how other leading marketing organizations #RunMarketing, visit Allocadia.com.