March 17, 2006 11:19 ET Announces Finland First Division Soccer IPO

IPO Further Expands Reach of Sports Derivatives Exchange, Increases Appeal Among Global Users

SAN DIEGO, CA -- (MARKET WIRE) -- March 17, 2006 (ASM), the world's first Global Sports Financial Exchange, announced today the initial public offering (IPO) for Finland Veikkausliiga First Division Soccer sports derivatives. Beginning at 1:00 PM EST on Saturday, March 25, registered ASM traders will be able to buy and sell sports derivatives tied to the performance of various First Division Soccer players and teams, including Tampere United, Vaasan Palloseura, and Helsingin Jalkapallokubi.

The March 25 First Division Soccer IPO will open with a dividend reserve of $1,000.

ASM is the world's first sports derivatives market, loosely termed a "sports stock market," and allows global users to purchase and trade self-sustaining performance-based sports derivatives on a worldwide marketplace. Users can buy and trade derivatives and receive quarterly pay-outs based on the performance of their holdings. ASM is a rapidly-expanding market, and has forged a number of league partnerships with major international sports teams.

In addition to the First Division Soccer IPO, ASM has debuted three other IPOs since the start of 2006, introducing Australian Rules Football, Formula-1 Racing, and the Republic of Ireland Premier Soccer League to the ASM community of traders. During the same period the global sports financial exchange has seen tremendous growth, experiencing a 21.25% jump in trading numbers from January to February alone.

"One of the key elements to the global appeal of the exchange is a universal love for sports entertainment and friendly competition," said Chris Rabalais, CEO of "With that in mind, ASM is happy to welcome Finland Veikkausliiga First Division Soccer fans into the ASM community of traders. We look forward to the further expansion of our trading community and the continued success of our individual ASM traders."

For additional information about the upcoming Formula One IPO or about ASM in general, please visit

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    Lisa Kornblatt
    S&S Public Relations
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