SOURCE: Allvoices

Allvoices

February 22, 2012 09:18 ET

Allvoices Launches Citizen Journalism Event Coverage With Macworld | iWorld 2012 and the San Francisco Examiner

NEW YORK, NY--(Marketwire - Feb 22, 2012) - Allvoices, one of the world's largest citizen journalism sites, today announced the launch of its new crowd-sourced event program showcased in partnership with the San Francisco Examiner at Macworld | iWorld, the Ultimate iFan Event. The partnership empowered citizen journalists from Allvoices' global base to share their voices and opinions about Macworld | iWorld with engaged Apple fans worldwide.

During Macworld | iWorld, Allvoices' partnership with the San Francisco Examiner provided Apple-product enthusiasts, attendees and fans of the event with a blend of traditional long-form show coverage and raw, real perspectives from Allvoices' global base of citizen journalists. Allvoices' curated, crowd-sourced coverage of Macworld | iWorld was based on what readers deemed most relevant to their interests. It included pre-conference buzz, live event reports and post-event wrap-ups and recaps.

"We were pleased with the high-quality, in-depth coverage of Macworld | iWorld generated by Allvoices' contributors," said Linsy Miller, vice president of marketing, IDG World Expo. "Allvoices' writers did a great job generating buzz about show highlights, presenters and exhibitors before, during and after the event in a way that effectively showcased the new evolution of Macworld | iWorld and helped create excitement and spread awareness across the Web. We were pleased with the traction the stories got in social media and search and found Allvoices' crowd-sourced event program to be a strong companion to our other publicity efforts."

Powered by patent-pending technology that ensures quality content at scale, Allvoices' global network of 500,000 citizen journalists from 191 countries can be relied on for trusted, real-time coverage of time-sensitive events, breaking news and conferences. Brands seeking deeper engagement with audiences can also leverage Allvoices' SEO and social media-optimized platform to extend reach and uncover unique and relatable perspectives on news and events. When Steve Jobs passed away, for example, Allvoices contributors from all over the world posted hundreds of articles memorializing Apple's founder from a variety of angles and perspectives.

"As the largest circulated free daily paper in the Bay Area, we are working to expand our technologies to enhance the reader experience through all channels," said Todd Vogt, San Francisco Examiner president and publisher. "We believe a program such as live blogging at the Macworld | iWorld expo will help create authentic interest and conversation between our readers."

"Everyone can publish, but our technology and community ensure only good content rises to the top, which allows us to scale crowd-sourced content and combine that with professional content and brands in a way never done before," said Aki Hashmi, senior vice president and general manager of PulsePoint's owned and operated media group. "We're finding that, as countless studies and sites like Yelp prove, people prefer, trust and regard the opinion of their peers the most."

To learn more about Allvoices and check out the coverage of Macworld | iWorld 2012, visit http://www.allvoices.com/macworld2012.

About Allvoices, Inc.
Allvoices is a PulsePoint, Inc. company. As the world's premier social content platform for citizen journalism, Allvoices is committed to delivering a community-driven exchange of news and ideas. Allvoices empowers its worldwide contributors to share relevant and timely content through text, videos, and images. The company's global contributors serve as news reporters, opinion leaders and publishers, sharing on-the-ground realities in real-time. Allvoices' unparalleled publishing platform turns writers' articles into rich multimedia storytelling experiences. With more than 500,000 content contributors, Allvoices is one of the largest global sources of relevant citizen news. Allvoices fosters credibility, maintains openness with each contribution to the site and determines relevancy through a combination of proprietary algorithms and professional news editing, blog, image and video verification tools.

About PulsePoint:
PulsePoint™ is a digital media technology company committed to helping marketers and publishers gain greater audience transparency and deeper engagement across digital channels at unprecedented scale. PulsePoint's holistic platform integrates analytic and ad-serving solutions that power predictable audience engagement across display, social, mobile, video and email. PulsePoint delivers a spectrum of services, including data management, content distribution, contextual ad exchange capabilities, RTB and crowd sourcing. The company's real-time, patented technology powers the digital marketing success for each of the agency holding companies and thousands of leading brands and publishers. Investors in the company include Draper Fisher Jurvetson (DFJ), DFJ Gotham Ventures, DFJ New England, Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. PulsePoint is headquartered in New York, with offices across the US and the UK. For more information, please visit www.pulsepoint.com.

Copyright 2012 PulsePoint, Inc. All Rights Reserved.

Contact Information

  • Media Contacts:
    Carla Rudder
    blast! PR for PulsePoint
    (225) 238-1091
    Email Contact

    Marisa Borgasano
    Schwartz MSL for IDG World Expo and Macworld | iWorld
    (781) 684-0770
    Email Contact