MediaValet, Inc.

MediaValet, Inc.

October 16, 2014 07:00 ET

Almond Board of California Leverages MediaValet Across 3 Continents

VANCOUVER, BRITISH COLUMBIA and MODESTO, CALIFORNIA--(Marketwired - Oct. 16, 2014) - The Almond Board of California, representing 6,000 almond growers and 104 almond handlers, leverages the global footprint of MediaValet (TSX VENTURE:MVP) to manage over a terabyte of b-roll videos, hi-res photos, graphics, and other brand materials across eleven countries on three continents. Primarily used by its global network of marketing professionals and agencies, MediaValet is also used for the Almond Board's industry and scientific affairs departments.

Operating a lean organization, and an even leaner IT department, the Almond Board of California relies heavily on cloud-based software solutions. On the digital asset management front, its aging on-premise digital asset management system (DAMS) was draining IT resources and frustrating users. As a result, they set out to find a new DAMS that would lessen the burden on IT and improve productivity for its 100 geographically dispersed users. After a long search, the Almond Board chose MediaValet as it met their needs for a scalable, globally accessible and secure infrastructure, and an easy to use and intuitive DAMS experience for all users.

"MediaValet caught my eye initially as we're a Microsoft shop, and having a DAMS built on Microsoft Azure fit nicely into our overall IT strategy - a one-stop shop as they say," commented John Joyner, A.D. Corporate Technology, the Almond Board of California. "That was only the beginning though. Throughout the implementation process, and since then, MediaValet's focus on exceeding our expectations has been 'par excellence'. They came up with creative solutions wherever we faced challenges and their support team has routinely gone above and beyond - doing things you normally wouldn't get from a vendor."

Early on, MediaValet helped solve a big challenge for the Almond Board's China office and agency. They had difficulties accessing MediaValet, located outside Chinese jurisdiction. MediaValet came up with a workaround through Microsoft's Hong Kong Azure data centre. The Almond Board's representatives in China now have fast and easy access to the digital assets they need, whenever they need them.

"MediaValet is used heavily by our global staff and agency partners; digital assets are downloaded and shared every day and we upload hundreds of MBs of assets every month - yet, our IT staff hardly hears about any of this," continues John Joyner. "MediaValet quietly handles this in the background allowing our IT team to focus on supporting other areas of the business. MediaValet has become an invaluable tool for our organization."

"MediaValet is leading an entirely new generation of digital asset management systems forged in the Cloud," commented David MacLaren, Founder and CEO, MediaValet. "Leveraging the unique characteristics of Microsoft's platform-as-a-service (PaaS) cloud offering, Windows Azure, MediaValet makes it effortless for organizations, such as the Almond Board, with disperse offices and large external teams to aggregate, organize, secure and share their digital assets - no matter how many assets they have or where their users are located."

About the Almond Board of California

Consumers all over the world enjoy California Almonds as a natural, wholesome and quality food product, making almonds California's leading agricultural export in terms of value. The Almond Board of California promotes almonds through its research-based approach to all aspects of marketing, farming and production on behalf of the more than 6,000 California Almond growers and processors, many of whom are multi-generational family operations. Established in 1950 and based in Modesto, California, the Almond Board of California is a non-profit organization that administers a grower-enacted Federal Marketing Order under the supervision of the United States Department of Agriculture. For more information on the Almond Board of California or almonds, visit

About MediaValet, Inc.

MediaValet stands at the forefront of the emerging cloud-based digital asset management (DAM) industry. With the only 100% cloud-based digital asset management system (DAMS), and the only DAMS built on Windows Azure, MediaValet is the only cloud DAM provider equipped to meet the digital asset management needs of any company, no matter its size, industry or location. Created by marketers for marketers, MediaValet puts product design and support first, ensuring an exceptional customer and user experience at all times.

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