October 21, 2005 15:30 ET

An Alouette-Inspired Comic Book: Joufou Will Teach the Basics of Football to Six-to-12-Year-Olds

MONTREAL, QUEBEC--(CCNMatthews - Oct. 21, 2005) - Always looking for new and innovative ways to reach out to the community, the Montreal Alouettes' latest project is a comic book featuring the fan-favourite team mascot, Touche.

Publications Presses Aventure and the Montreal Alouettes are proud to present Joufou joue au football, the latest story in Guy Dyotte's series featuring the loveable Joufou character. In this adventure into the world of football, Joufou makes a new friend - none other than the Alouettes' mascot himself, Touche.

Born of the ambition to promote football to youth, this full-colour comic book stars Joufou the fox and his gridiron squadron, the Joufoot, a fantastic menagerie of animals from the four corners of the earth. In this book designed for an audience of six-to-12-year-old boys and girls, Joufou explains the basics of football from the different positions on the field to the key rules of the sport. The book teaches kids not only about the sport, but about fair play, about the importance of staying active, and the joys of reading.

Distributed by Les Messageries ADP, Quebec's largest distributor (Renault-Bray, Archambeault, Zellers, Costco, Wal-Mart, Jean Coutu, Pharmaprix, Provigo, Loblaws as well as several independent retailers), the comic contains 32 pages and will be sold almost everywhere at $6.95. Author Guy Dyotte will join Joufou himself for a personal appearance at the 2005 Salon du livre de Montreal this November.

Author, illustrator: Guy Dyotte
ISBN: 2-89543-322-4
Price: $6.95
Number of pages: 32
Format: 21 x 21 cm

Contact Information

  • The Montreal Alouettes
    Louis-Philippe Dorais
    Director of Media Relations
    (514) 253-0008
    The Montreal Alouettes
    Noah Sidel
    Assistant to the Director of Media Relations
    (514) 886-9544