SOURCE: AlphaGraphics

February 08, 2011 17:12 ET

AlphaGraphics Announces Network-Wide Forest Stewardship Council Certification Initiative

Business Centers Focus on Environmentally-Friendly Marketing Communications and Print Solutions

SALT LAKE CITY, UT--(Marketwire - February 8, 2011) - Effective January 1, AlphaGraphics announced a network-wide requirement environmental initiative requiring all of their franchisees to obtain Forest Stewardship Council (FSC) certification. The new eco-friendly policy makes AlphaGraphics the only business in the marketing communications and print provider industry to require system-wide FSC certification of all its business centers.

The FSC is a non-profit organization that encourages responsible management of the world's forests. The FSC logo on paper indicates that it comes from sources that employ legal and responsible wood harvesting and processing methods. FSC certification requires a rigorous review and control process to ensure that the papers sold and used by local AlphaGraphics business centers come from eco-responsible sources. This vigilance helps limit the impact that each center's business practices and customers' projects will have on the environment.

Currently, each individual AlphaGraphics business center either holds or is working toward receiving their Chain of Custody (COC) certification, which indicates that the business has quality systems in place to track FSC-certified material from the forest, throughout the production process and, ultimately, to the consumer.

"Prior to January 1, business centers were encouraged, but not required, to obtain this certification. But, the nature of our business means that each center can have, potentially, a huge impact on the environment," said Kevin Cushing, CEO of AlphaGraphics, Inc. "We are pleased that all of our centers fully support AlphaGraphics' commitment as a company in helping to control that impact."

The Nature Conservancy set a goal to have 300 million acres of forest FSC-certified around the world by 2010, much of it in tropical countries. Through initiatives like this, FSC's efforts, and the efforts of similar organizations, are having a global impact on forest conservation and the environment.

"I am proud of AlphaGraphics' affiliation with the FSC, and pleased to be able to support the green initiatives of our customers," said Cushing. "This is the right thing to do and the right time to do it, and we are sure that our customers will recognize the value of this certification, too."

AlphaGraphics offers solutions for design; digital, offset and large-format printing; marketing communications; promotional products; digital archiving; and mailing services for small- to medium-sized businesses as well as corporate entities.

For more information about AlphaGraphics, please contact Cassie Salt at 801-595-7254 or visit www.alphagraphics.com.

About AlphaGraphics
AlphaGraphics, Inc. plans, produces and manages visual communications for businesses at nearly 300 owner-operated, locally-based business centers worldwide. Headquartered in Salt Lake City, Utah, the AlphaGraphics network leads the industry in sales per location. Backed by state-of-the-art technology, the world's highest quality standards and a global network, the company's trained and experienced team members are committed to delivering creative solutions that allow customers to communicate more confidently and effectively. AlphaGraphics is owned by Pindar Group, a leading print and electronic media company, which over the years has become known for its support of sailing through its sponsorship of several world-class sailors. www.alphagraphics.com.