November 25, 2009 06:00 ET

Alphakid Is Giving the Gift of Reading to Underprivileged Children

MONTREAL, QUEBEC--(Marketwire - Nov. 25, 2009) - Alphakid ( Personalized Books for Children is proud to announce its support to The Gift of Reading® project initiated by the Literacy Foundation. Each time the story A Wacky Christmas Journey ( is purchased from from November 10 to December 31, 2009, Alphakid will donate one dollar to the foundation.

The Gift of Reading®

The Gift of Reading® project aims to prevent illiteracy among children from underprivileged backgrounds and encourage young people to stay in school. Its goal is to collect as many new books as possible for underprivileged children across Quebec.

This initiative is highly linked to Alphakid's mission, which is to encourage youth to develop a love for reading by building their self-esteem through personalized books.

Personalized books (

Each story is personalized so that the main character has the same physical and social characteristics as the child receiving the book. The text and illustrations change so that the hero bears the same name, family and friends as the child. The hero also has the same hair, eyes and skin tone!

About Alphakid...

Alphakid was founded in 2002 by a young and dynamic entrepreneur, Noemi Berlus. With the help of her family and volunteers, she quickly developed her concept. The company grew successfully and seven years later, Alphakid has become the leader in personalized children's books. Its stories have been read by parents and children all over the world.

Contact Information