SOURCE: AlphaVu

AlphaVu

August 22, 2017 10:01 ET

AlphaVu Launches National Ports LCB -- The Definitive Metric for Public Opinion in Port Infrastructure

WASHINGTON, DC--(Marketwired - Aug 22, 2017) - AlphaVu, the leader in social listening, data mining, and public opinion research in American infrastructure, announced the rollout of the National Ports LCB, a new consolidated metric for understanding public attitudes toward the nation's ports. The Ports LCB enables policymakers, city planners, port operators, shipping companies, and other private enterprises to make more informed decisions around the development and improvement of ports and port infrastructure.

As trade is increasingly globalized, ports must adapt to growing volumes of trade, larger ships, and more frequent traffic. Shipping companies, port CEOs and civil engineers alike will benefit from the Ports LCB with its unprecedented sentiment analysis, capturing real time changes in attitudes and opinions around this unique intersection of commercial and public interests. Ports must cultivate long-term public and stakeholder support to build the coalitions they need for growth and expansion plans. "Port operators are moving aggressively to be competitive in the coming decades. Our data and analysis is going to help get them there," said Scott Wilkinson, CEO of AlphaVu.

AlphaVu's Ports LCB is the latest in a string of industry-specific LCB metrics which AlphaVu is rolling out over the course of 2017, following July's announcement of the National Transit LCB.

About the LCB
Traditional public opinion polling still relies heavily on phone surveys and other methodologies that are ill-suited to today's digital age. By contrast, AlphaVu's LCB measures the conversation right where it's happening and among those most heavily involved, using proprietary algorithms to synthesize vast amounts of data from social media and digital channels. When cross-referenced with public voter rolls, census data, and other third party data sets, the result is a granular portrait of public opinion that far exceeds the traditional polls in depth, detail, and scale.

The LCB is the centerpiece of the new and expanding analytics suite AlphaVu delivers to its clients. With the LCB AlphaVu clients can dig deeper into the specific drivers of public sentiment all the way down to the individual influencers shaping the conversation in individual communities across the country.

About AlphaVu LLC
AlphaVu LLC is a Washington, D.C. based company with proprietary data systems and algorithms helping corporate, issue advocacy, public infrastructure organizations, trade associations, and members of Congress know exactly what chatter is important, what opportunities are emerging and who can help push agendas forward. AlphaVu's real-world understanding of how people communicate and share information empowers its clients deliver more effective and unifying messaging, giving them the edge to succeed in today's data age.

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