November 17, 2008 15:17 ET

Alt. Delivers Digital Solutions for The Riverside Company at Marketing Symposium

OAKLAND, CA--(Marketwire - November 17, 2008) - Alt. (, a leading digitally fueled, independent marketing agency, has established itself as an innovative firm with a knack for integrating traditional and emerging media and marketing methods to develop timely and profitable campaigns for their clients. Recognizing the myriad of challenges facing companies today in the rapidly expanding social marketing environment, The Riverside Company hosted its first digital marketing symposium featuring Alt. Chairman Bill Fritsch and his team. The symposium focused specifically on the digital marketing needs of Riverside's Micro-Cap Fund ("RMCF") portfolio companies providing them with the toolset they need to assess and improve their online marketing campaigns.

"At Alt. we are delivering alternative ideas to clients using new technology, new media and alternative marketing methods to create cohesive strategies, not competing ones for clients," said Bill Fritsch, chairman of Alt. "CMOs and others are looking for ways to use digital marketing to drive down overall marketing costs and to increase ROI. That's where we come in. We offer clients refreshing, resourceful, inspiring, and effective marketing ideas executed by senior level pros who have been in the business for years and know how to get the work done with results that matter."

Bill and his team are experts in the field of digital marketing, focusing their efforts on digital/online marketing, and how to plug traditional media into the digital marketing ecosystem and improve results. The Riverside micro-cap portfolio symposium showcased their expertise with the ThinkAlt team reinforcing the keys to developing and implementing effective digital marketing campaigns, offering benchmarking tools for evaluating and improving the effectiveness of an individual digital marketing strategy and content. The symposium included short presentations, examples and open forum discussions, as well as "deep dives" conducted by the ThinkAlt team on two RMCF portfolio companies' digital marketing content to demonstrate best-practices, common missteps and suggested improvements common to many middle-market companies.

In addition to offering strategy, account management and creative, Alt offers substantial technological capabilities in Search Engine Optimization, Search Engine Marketing, Word of Mouth Measurement and Enablement, Mobile Marketing, Online Advertising, Website Development, and online lead generation, nurture and conversion.

About The Riverside Company (

The Riverside Company is the largest global private equity firm focused on the smaller end of the middle market ("SEMM") and is one of the industry's most experienced leveraged buyout investors. Riverside specializes in investing in premier SEMM companies (those valued up to $150 million) and partners with strong management teams to build companies through acquisitions and value-added growth. Since 1988, the firm has invested in 201 transactions with a total enterprise value of $4.4 billion. Its current portfolio in North America, Europe and Asia numbers 68, with combined annual sales of $3.2 billion, EBITDA of $517 million and more than 14,000 employees. Riverside offers the resources to complete acquisitions smoothly and in as little as 45 days -- thanks to its sizeable pool of capital under management (more than $2 billion in nine funds), over 180 professionals in 18 offices (Atlanta, Brussels, Budapest, Chicago, Cleveland, Dallas, Eindhoven, Hong Kong, Los Angeles, Madrid, Munich, New York, Prague, San Francisco, Seoul, Stockholm, Tokyo and Warsaw), and long-standing relationships with partner lenders. Six of nine of the firm's mature vintages are currently top quartile, and the firm's investors include the world's leading pension funds, endowments, funds-of-funds, insurance companies and banks.

About Alt.

Alt. is the alternative to agencies stuck using traditional marketing and advertising to solve today's communication problems. Instead Alt. is a digitally fueled independent full service marketing agency founded and fueled by agency veterans who combine strategy, solutions and creative to produce work that resonates with those looking for alternative ways of addressing today's marketing needs and expectations. The company has offices in the Bay Area and Seattle. Visit or call (206) 719-7090 for more information. Alt. is an active member of Worldwide Partners, Inc. the world's 9th largest marketing communications network. For more information visit

Contact Information

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    Stacia Kirby
    Kirby Communications
    (206) 363-1492
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