June 05, 2008 14:37 ET

Alt. Offers Fuel Revenue Webinar Series for Marketing Executives

First Webinar Features Dale Jelinek

ALAMEDA, CA--(Marketwire - June 5, 2008) - Alt. (, a leading digitally fueled, independent marketing agency, has established itself as an innovative firm with a knack for integrating traditional and emerging media and marketing methods to develop timely and profitable campaigns for their clients. Now they are going a step further and helping marketing executives better understand and perform amidst the myriad of challenges in the marketing world with an insightful and targeted webinar series.

The Fuel Revenue Webinar Series consists of five webinars focusing on steps marketers are taking today to survive and prosper in uncertain times. Each webinar will feature leading industry professionals who will discuss solutions and technologies they've successfully brought to market.

The first webinar features guest speaker Dale Jelinek, a Principal of Pivotal Solutions. A veteran executive with over 30 years of sales and marketing experience with Fortune 500 financial services companies, he will share how he implemented a Sales Enablement Strategy that helped a major lender leapfrog its competition -- going from #8 to #4 in less than 2 years. He'll also discuss ways to use new technology to take more control of your company's revenue destiny within 90 days. The business outcomes he will cover include:

  Increased Sales
  --  Broaden and deepen your marketing reach into client and prospect
  --  Encourage sharing of best practices among members of the sales team
  --  Triple the read rate for your sales and marketing messages

  Shortened Sales Cycle (Increase Sales Velocity)
  --  Improve focus on real sales opportunities
  --  Lock out your competition by being first to respond
  --  Empower sales to deliver sales-cycle-appropriate materials

  Smarter Marketing (Create Leverage)
  --  Convert your sales team into enthusiastic marketing partners
  --  Deliver best of class marketing materials -- including rich content
      and video -- every time, consistently
  --  Leverage your investments in segmentation and research

The webinar takes place Thursday, June 12, 10:00am-11:00am PDT.

TO PARTICIPATE: Register online at

Dale Jelinek is a seasoned financial services marketing executive with a broad background across the full spectrum of banking: wholesale, retail, portfolio, database and predictive modeling. Most recently Dale was Vice President of Retail Marketing for New Century Mortgage, at the time, one of the largest lenders in the country. Before that Dale served as Vice President of Marketing Services at Option One Mortgage Corporation, a division of H&R Block, Inc.

About Alt.

Alt. is the alternative to agencies stuck using traditional marketing and advertising to solve today's communication problems. Instead Alt. is a digitally fueled independent full service marketing agency founded and fueled by agency veterans who combine strategy, solutions and creative to produce work that resonates with those looking for an alternative ways of addressing today's marketing needs and expectations. The company has offices in the Bay area and Seattle. Visit or call (206) 719-7090.

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