SOURCE: ALT Software

May 18, 2006 16:41 ET

ALT Software and Freescale Bring Compelling 2D & 3D Graphics to Automotive Infotainment Systems

ALT Software's OpenGL Graphics Drivers to Provide Rich Hardware Accelerated Graphics on Freescale Development Platform; Visit ALT, Freescale (booth 34 & 35), and Fujitsu (booth 51) at the Telematics Update in Detroit, Michigan, May 23-24 to See the Media5200 and New Automotive Infotainment Software Demonstrations

DETROIT, MI -- (MARKET WIRE) -- May 18, 2006 -- TELEMATICS UPDATE -- (booth 31) -- ALT Software ( has been selected by Freescale Semiconductor to provide graphics drivers for the Freescale Media5200 development platform. ALT's display drivers allow application developers to take advantage of the Media5200's Fujitsu Coral PA graphics processor to incorporate hardware-accelerated 2D and 3D graphics into their application. The Media5200 enables developers to create, run, and test applications for use in Telematics systems. The heart of the system is Freescale's MPC5200B containing a PowerPC® core, a cost-effective high-performance processor targeted specifically to in-vehicle embedded computing platforms.

ALT's collaboration on this project is part of their contribution to the mobileGT Alliance, a select group of hardware and software vendors and system integrators who support the deployment of Freescale's MPC5200B processor in telematics devices. "ALT Software is a respected leader in the embedded graphics market and we are pleased that they have chosen to bring their graphics solutions to the Media5200 development platform," said Michael Bryars, Operations Manager for Freescale's Infotainment Multimedia and Telematics Division. "ALT's ability to maximize the output of the graphics processor in the Media5200 and its display drivers' compatibility with several operating systems made ALT Software our first choice for supporting graphics in the Media5200."

With advancements in processor technology resulting in more powerful processors, such as the MPC5200B, at lower price points, the automotive industry is now taking a serious look at enhancing the user experience in infotainment systems. End-users may soon be enjoying navigation mapping systems that include 3D renderings of landmarks and prominent buildings as reference points, or changeable "skins" for stereo interfaces to satisfy their different tastes. ALT's display software, for example, enables a person to view a navigation map and have a video window open automatically to provide live video feeds from cameras positioned outside a vehicle. Features such as alpha-blending can also allow real-time data, such as incoming phone calls, to "pop-up" on the screen in a translucent window that does not obstruct the driver's view of the navigation map. "The Media5200 provides an excellent platform for Freescale's customers to evaluate and engage in R&D initiatives that support the rapid development of new software and hardware for in-vehicle display systems," said Dan Joncas, V.P. of Sales at ALT Software. "We are looking forward to seeing our drivers light up the displays in the coolest, hippest infotainment systems of tomorrow."

ALT Software's display drivers use the OpenGL (Open Graphics Library) API, one of the most broadly used graphics standards in the world today. One of the strongest advantages to OpenGL is that it is not tied to any particular operating system, which allows device manufacturers to deploy their OpenGL-based applications on their choice of operating systems. ALT's drivers support a variety of real-time operating systems, including Green Hills INTEGRITY, Wind River VxWorks, QNX Neutrino, and also operate on Microsoft® Windows® XP to facilitate software development. Since OpenGL is used across the entire embedded computing industry as well as in PC games, it is relatively easy to find software developers experienced with its use, which simplifies development initiatives for device manufacturers. OpenGL is constantly being improved by a massive network of software developers and boasts a multitude of visual effects in both 2D and 3D.

About ALT Software

ALT Software is an embedded systems solutions provider whose offerings include device drivers and graphics system development kits. Our strengths are in software engineering, hardware design and prototype development, with particular expertise in graphics, audio, video, and networking. ALT's OpenGL graphics drivers are used in automotive and avionics devices worldwide.

Freescale™ and the Freescale logo are trademarks of Freescale Semiconductor, Inc. The "PowerPC" name is a trademark of IBM Corp. and used under license. All other product or service names are the property of their respective owners.

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