SOURCE: Altec Lansing

Altec Lansing

June 16, 2009 08:00 ET

Altec Lansing Launches Professional-Quality Earphone at Breakthrough Price

Superior Noise-Isolating Earphones With Musician-Grade Audio

MILFORD, PA--(Marketwire - June 16, 2009) - Altec Lansing, a division of Plantronics, Inc., today announced the addition of the BackBeat™ PRO to the award-winning BackBeat line of stereo earphones and headsets. The BackBeat PRO earphones includes high-end armature technology, engineered to deliver an in-studio sound experience at a price level far below competing headphones costing several hundreds more. The BackBeat PRO technology allows high-definition audio in a uniquely small package, providing a custom occluded fit for superior noise isolation and exceptional comfort.

Altec Lansing designs its audio products for authentic music reproduction, the way the artist intended the sound. The BackBeat PRO earphones use a single balanced armature to achieve musician-grade audio. "The armature is a high-precision microstructure that generates and moves the natural sound through the earphone chamber," explains Will Squier, Product Manager for Altec Lansing Earphones. "The BackBeat PRO was inspired by custom fit monitor earphones that return only true, reproduced sound for the musical artist while on stage."

There are three clear benefits to the BackBeat PRO's armature technology. First, it generates highly-accurate audio frequencies that match the ear's natural response to sound. Second, it requires less space than traditional speaker microdrivers, assuring a comfortable non-imposing fit within the ear canal. Third, the small size allows for a more custom-fit and a superior seal to block out ambient noise. The passive noise isolation is made possible with multiple sizes of ultra-comfort silicon ear tips, including a set of dual flange tips for extra noise reduction. The result is professional "studio quality" audio that doesn't compete with outside noise.

Compatibility and Extras

Compatible with iPod and other MP3 players, as well as the iPhone, the BackBeat PRO uses a standard 3.5 mm connector. The earphones are also ideal for use with desktop and laptop computers, making music editing more comfortable.

The BackBeat PRO cord goes well beyond the ordinary, featuring braided reinforcement for strength and tangle-resistance, smooth PVC coating for friction dampening, and oxygen-free copper for a superior audio conduit.

A convenient neoprene carry case and eight-piece fit kit are included.

Best Buy Sound Matters Campaign

Altec Lansing is partnering with Best Buy and their Sound Matters Campaign,, to raise awareness among young music listeners of the significance of hearing and hearing loss prevention. The audio performance and ambient noise isolation qualities of the BackBeat PRO earphones let the music enthusiast enjoy full sound definition at lower volumes.

Pricing and Availability

The new BackBeat PRO (model UHP606) is currently available exclusively at Best Buy and for $99.95 U.S. MSRP. For more information visit

About Altec Lansing

For more than 70 years Altec Lansing has been viewed among audiophiles as the world's most valuable and innovative audio brand and boasts a unique history of innovation that includes the introduction of first talkie film speakers, the first iPod docking station and the first "Works with iPhone" speaker system. Altec Lansing makes a wide range of audio systems for the home and office; a line of headphones for personal listening; and the popular line of inMotion speaker systems for portable digital players. Altec Lansing, a division of Plantronics, Inc. (NYSE: PLT), is headquartered in Milford, PA.

Altec Lansing and BackBeat are trademarks of Plantronics, Inc. iPhone and iPod are trademarks of Apple, Inc. registered in the U.S. and other countries. Any use of such mark by Altec Lansing is under license. All other trademarks are the property of their respective owners. More information can be found at

Contact Information

  • Contact:
    Kim Fleischman
    The Hoffman Agency for Altec Lansing
    Email Contact