SOURCE: Alterian

November 27, 2007 10:46 ET

Alterian Signs Award-Winning Digital Marketing Arm of Carat UK

Latest Addition to Alterian's Rapidly Expanding Partner Channel

LONDON--(Marketwire - November 27, 2007) - Alterian (LSE: ALN), the leading global enterprise marketing platform provider, has achieved further success through the signing of Carat Digital -- the award-winning digital marketing arm of Carat UK -- to its growing partner channel. Carat Digital required a solution which provided analytics, data visualization, email marketing and reporting, to improve CRM delivery for their clients.

Julie Jeancolas, Head of Operations, Carat Digital, explains: "We want to help our clients improve the efficiency of their campaigns through repeat contact and robust cross-channel evaluation. Our ultimate aim is to drive incremental sales and maximize lifetime value. We need a technology platform which allows us to visualize and analyze data and draw a complete view of each customer or prospect over time. We also want the opportunity to re-contact individuals through multiple marketing channels. Alterian's eCRM suite is a very strong, flexible and cost efficient solution to this brief. The data element is very important because a significant part of Carat Digital's proposition is moving from a communications strategy towards being a 'relationship enabler.'"

David Eldridge, CEO Alterian, commented: "The Alterian technology platform helps users meet company objectives, by supporting marketing programs which enhance the consumer experience and drive growth. Our email marketing technology, for example, delivers the successful integration of powerful database marketing operations -- such as data analysis, modelling and segmentation -- with email marketing execution, in a single application. Being able to drive email communications in this way increases relevancy, reduces costs and improves campaign results."

The Alterian Marketing Services Platform was selected following a competitive pitch, due to the combination of rich integrated functionality, Alterian's established UK presence and the industry expertise of its consultancy and technical teams. Carat Digital is the largest digital media agency in the UK and part of Isobar UK, the largest digital media buyer in the UK, with billings of more than £101m in 2006 (source: NMA Top 100 Interactive Agencies 2007).

About Alterian

Alterian (LSE: ALN) helps marketers improve results through its enterprise marketing software platform and global partner community of leading marketing service providers, agencies and systems integrators.

Alterian takes marketers on a journey to become analytically-led and to integrate their marketing processes, creating value for both the customer and the company. By combining database, digital, and operational marketing applications on a shared data infrastructure, the Alterian Marketing Services Platform makes it practical and cost effective for marketers to gain insight into their data, and use this to execute an integrated marketing strategy across online and offline channels.

Software alone does not enable better marketing. Alterian has cultivated a global community of over 70 marketing service providers, agencies and systems integrators such as Accenture, Acxiom, Carlson Marketing, Experian, Epsilon, InfoUSA, Merkle, Ogilvy One and Euro RSCG Worldwide, who deliver Alterian software alongside their own value-added services. These solutions empower market leaders like Princess Cruises, General Motors, Zurich, HSBC, Limited Too, Dell, Amnesty International and Vodafone, to drive competitive advantage through improved marketing performance and customer satisfaction.

Alterian was founded in 1997 and trades on the London Stock Exchange (ALN). With offices throughout North America and Europe, Alterian software is used in over 20 countries worldwide.

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About Carat Digital

Carat Digital is the integrated digital arm of Carat UK, covering all aspects of Digital media (online planning & buying, mobile, email, search, research and 3rd party ad-serving) across a rapidly expanding team of staff.

For three years, Carat has held the number one position for UK online buying agencies, ranked by advertiser billing, and was recently voted the Best Integrated Agency for Search by Revolution Magazine and was the only Integrated Digital Agency to score an 'A' for 2006. Now doubled in size, UK Group Digital billings are at £150m.

Contact Information

  • For more information please contact:
    Nick Klein
    The Red Group, Inc.
    Tel: 630-221-9900 x112
    Email: Email Contact