SOURCE: Mobile Messenger

Mobile Messenger

September 07, 2010 09:00 ET

Alterian Taps Mobile Messenger to Power Integrated Marketing Campaigns With Mobile Solutions

RAZOR Among the First Agency Partners to Utilize Integrated SMS Solution

LOS ANGELES, CA and CHICAGO, IL--(Marketwire - September 7, 2010) -  Mobile Messenger, the leading mobile solutions provider, and Alterian (LSE: ALN), the premier international integrated marketing platform provider, today announced a partnership to integrate mobile marketing into campaigns for Alterian's clients. Alterian will provide direct access to Mobile Messenger's mobile gateway from within its Dynamic Messenger application, giving marketers an all-in-one solution for email, social media and real-time mobile marketing campaign management. Mobile Messenger's secure mobile gateway and global connections will provide Alterian's clients with direct access to consumers on the go and the ability to enhance customer engagement.

"The mobile market is exploding and more clients are looking to incorporate the channel into their overall marketing strategy," said Mike Fisher, senior vice president at Alterian. "We needed an experienced partner to power our offering for the mobile space, and Mobile Messenger's infrastructure and experience made them the logical choice. By integrating their solution within Dynamic Messenger, we're allowing our clients to tap the mobile channel using a messaging campaign interface with which they are already familiar."

"As more brands turn to mobile, our strategy is to align with partners that have existing, proven multi-channel marketing applications, capabilities and expertise," said Michael Iaccarino, president and CEO of Mobile Messenger. "Alterian is already a prime choice for the world's top brands, and our technology extends their reach into the mobile channel, allowing marketers to effectively engage more consumers in new and exciting ways."

Alterian agency partner RAZOR is among the first to use the new Mobile Messenger capability. RAZOR has implemented the solution with one of their national retail clients utilizing additional Alterian products to create a cross-channel campaign that features mobile marketing alongside web, email, direct mail and in-store POP. The SMS component will primarily focus on promotional activity for store specials and other time-sensitive offers targeted at prospects and current customers.

"Today's consumer enjoys convenience and is constantly on the move," said Michael Harrison, chief strategy officer at RAZOR. "For many of our clients' customers, mobile devices have become the primary tool for communication and interaction, and we're adjusting our marketing strategy to reach them wherever they are."

About Mobile Messenger

Mobile Messenger is the leading Mobile Solutions Provider, supplying its partners with cutting edge technology and services that facilitate the marketing, distribution, and monetization of digital content to mobile devices. By providing strong, secure, and trusted connections to consumers, Mobile Messenger helps businesses around the globe build long-lasting, successful brands and mobile campaigns. Established in 1999, Mobile Messenger has unrivaled experience as an aggregator, mobile enabler, and content messaging supplier. Today, Mobile Messenger runs successful operations in North America, The United Kingdom, South Africa and the Asia Pacific Region. In November 2009 the company acquired m-Qube mobile delivery gateway from VeriSign. Mobile Messenger is headquartered in Los Angeles, with a technology hub in Boston. Silver Lake Sumeru (http://www.silverlake.com/sumeru), a leading private equity company in California, owns a majority of the company. For more information, visit: www.mobilemessenger.com

About Alterian

Alterian (LSE: ALN) enables organizations to create relevant, effective and engaging experiences with their customers and prospects through social, digital, and traditional marketing channels. Alterian's Customer Engagement solutions are focused in four main areas: Social Media, Web Content Management, Email, and Campaign Management & Analytics.

Alterian technology is utilized either to address a specific marketing challenge or as part of an integrated marketing platform, with analytics and customer engagement with the individual at the heart of everything. Working alongside a rich ecosystem of partners, Alterian delivers its software as a service, or on premise. For more information about Alterian visit www.alterian.com or the Alterian blog at www.engagingtimes.com

Contact Information

  • Jessica Boardman
    Greenough Communications for Mobile Messenger
    617.275.6514
    Email Contact

    Lauren Eichmann
    Walker Sands Communications for Alterian
    312.265.3089
    Email Contact