SOURCE: Alternative Technology Partners

Alternative Technology Partners

February 03, 2011 12:37 ET

Alternative Technology Partners Appoints Randy Russell as Executive Vice President of Sales; Company Expands With New Office in Austin, Texas

ALISO VIEJO, CA--(Marketwire - February 3, 2011) - Alternative Technology Partners, a fast-growing ERP and CRM solutions provider, today announced that industry veteran Randy Russell has joined the company as executive vice president of sales and will lead efforts to grow its customer base. To support Alternative's growth plans and to better service companies in the Southwest region, the company also has added a new office in Austin, Texas.

"Randy is a proven leader who has spent more than 20 years understanding customer requirements and delivering the 'right' solution. Randy understands how to build successful, long-term relationships with his customers which is central to our philosophy at Alternative. His track record in channel selling will be instrumental to our growth," President and CEO Vivian Keena said. "We have our sights set high and Randy's passion, vision and experience will help get us there. We are excited to have Randy on our team."

Randy Russell has more than 20 years of channel partnership experience in the sales and implementation of enterprise software applications. Most recently, Russell served as senior vice president of professional services at ePartners, an Austin Ventures portfolio company and the then largest Microsoft Business Application partner, earning Microsoft's coveted "Global Partner of the Year" award multiple times. Before joining ePartners, he was the founder and CEO of 121 Micro, a regional consulting and business infrastructure company. Russell led 121 Micro to become Epicor's Highest Annual Revenue Partner in North America. He also served for three years on Microsoft's prestigious Customer Relationship Advisory Board.

"There are significant opportunities ahead for Alternative and I look forward to being a part of their future," said Russell. "Alternative consistently delivers solid results with a high level of customer satisfaction. We share the same philosophy about the value of helping customers solve strategic business problems and building long-term relationships."

Alternative's new office, located at 700 Lavaca, Suite 1400, Austin, will enable the company to provide local sales and support services to a fast growing base of customers.

"We are excited to expand our presence in Texas to better serve our existing customers and develop new customer relationships. Texas is leading the nation's economic recovery based on its diverse mix of companies. Texas presents us a great opportunity to expand and grow our business. We look forward to helping more companies in the region to find the 'right' solution and maximize their return on their technology investment," added Keena.

About Alternative Technology Partners

Alternative Technology Partners was founded in 2009 with a customer-centric philosophy. Alternative delivers industry expertise as a solutions provider for the Epicor and Salesforce software products. Alternative Technology is a full service provider with both functional and technical expertise, project management, and business services encompassing Enterprise Resource Planning (ERP), Customer Relationship Management (CRM) and Supply Chain Management. Headquartered in Aliso Viejo, Calif., the company also has offices in Chicago, Ill., Austin, TX and Monterrey, Mexico.

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