SOURCE: Alternative Technology Partners

Alternative Technology Partners

July 21, 2011 10:00 ET

Alternative Technology Partners Chosen by BioTek Instruments to Implement Epicor 9 and Salesforce Integration Solutions

ALISO VIEJO, CA--(Marketwire - Jul 21, 2011) - BioTek Instruments, Inc., a leader in microplate instrumentation technology, has selected Alternative Technology Partners, a fast-growing CRM (Customer Relationship Management) and ERP (Enterprise Resource Planning) solutions provider, to assist with the implementation of Salesforce® CRM and Alternative's Connect for Salesforce. Connect provides seamless integration of data between Epicor and Salesforce, two popular best-of-breed ERP/CRM solutions used in the midmarket today.

BioTek sought a flexible solution that would interface its sales and manufacturing functions while satisfying specific business reporting and mobile access needs. The company identified Salesforce as the ideal front-end CRM application and Epicor 9 as the best solution to support the company's business management functionality on a global basis.

Alternative Technology Partners will implement their Connect for Salesforce product to introduce a seamless integration between their Epicor 9 and Salesforce applications.

"Alternative Technology Partners has a different and unique approach to the project management process which provides a valuable, reliable resource to maximize our implementation process," said Deb Farnham, director of marketing and sales operations at BioTek. "We look forward to rolling out these solutions to our international and domestic sales forces, and fully expect the integration to have a strong bottom-line impact for our business."

"We are excited to provide BioTek with a full integration solution to increase their Epicor and Salesforce adoption and return on investment," said Vivian Keena, CEO at Alternative Technology Partners. "The Connect for Salesforce solution will significantly help to streamline BioTek's sales process and provide better visibility for their front office."

About BioTek Instruments, Inc.
BioTek Instruments, Inc., headquartered in Winooski, VT, USA, is a worldwide leader in the design, manufacture, and sale of microplate instrumentation and software. BioTek instrumentation is used to aid in the advancement of life science research, facilitate the drug discovery process and to enable cost-effective quantification of disease relevant molecules in the clinic. For more information, please visit

About Alternative Technology Partners
Alternative Technology Partners was founded in 2009 with a customer-centric philosophy. Alternative delivers industry expertise as a solutions provider for the Epicor and Salesforce software products. Alternative Technology Partners is a full service provider with both functional and technical expertise, project management, and business services encompassing Enterprise Resource Planning (ERP), Customer Relationship Management (CRM) and Supply Chain Management. Headquartered in Aliso Viejo, Calif., the company also has offices in Chicago, Ill., and Monterrey, Mexico.

For more information, please visit

Contact Information