SOURCE: Altierre


August 17, 2009 08:00 ET

Altierre's Animation Chip Brings Signage to Life

Breakthrough Technology Is Powerful New In-Store Marketing Medium; World's First Company to Achieve 5-Year Battery Life on Animated Dot Matrix LCD Signs

SAN JOSE, CA--(Marketwire - August 17, 2009) - Altierre Corp., a provider of ultra low power wireless solutions for retailers, today announced a significant breakthrough in retail display: Dynamic Messaging, which brings the power of animation to its line of digital tags and signage. Dynamic Messaging is the latest addition to Altierre's comprehensive portfolio of proprietary technology solutions for retailers that have been developed in conjunction with leading chains and designed for immediate deployment and high ROI.

"The addition of animation to our product line is a very significant development for retailers," said Altierre Chairman and CEO Sunit Saxena. "Studies have proven that consumers are far more responsive to changing images than static images. Paper and digital signage have been limited to static messaging -- which can easily be tuned out and ignored by shoppers -- until now. Altierre has created a dynamic medium that opens a powerful new world of hyper-dimensional in-store marketing to retailers."

A renowned study by the Point of Purchase Advertising Institute (POPAI) found that more than 70 percent of all brand purchase decisions are made in-store. The study also confirmed that point-of-purchase displays significantly influence buying decisions. Subsequent research has found that displays with motion deliver dramatic increases in sales over static displays. Based on these findings, retailers began placing plasma TV monitors in stores, but wiring and high capital expense limits the number of in-store monitors, which in turn limits their relevancy and impact on shoppers. In contrast, hundreds or even thousands of Altierre's low cost mobile and battery operated animated signs can be sprinkled around a store, next to where the products are displayed, on racks, shelf edges, in the aisles and at point of purchase. "By placing Dynamic Messaging at the point where critical buying decisions are made by consumers, we are giving retailers a new medium to impact their revenues and margins," said Saxena. "This medium allows for messaging that is relevant to consumers and is always up to date."

This innovation has been made possible thanks to a new display chip created by Altierre. The new chip harnesses proprietary circuits and algorithms to allow information to be flashed on a screen or alternating various screens of information. By providing high-level programmability, the chip has the capability of handling multiple sequences of animation. Alternate screens of information could be used for a multitude of purposes such as providing additional product or sale information to consumers. The chip conserves battery power, allowing Altierre's display tags to display animation while maintaining their five-year battery life. This again allows Altierre to be the first company in the world to provide dot matrix LCD animated tags/signs with five-year battery life.

"This development again showcases Altierre as a visionary company with unparalleled technical prowess, and further establishes the company as a global leader in creating innovative retail technology solutions," said retail marketing veteran Gary Smith, former senior vice president of marketing at Safeway who is now CEO of Encore Associates and a member of Altierre's board of directors.

Altierre's Dynamic Messaging is the only technology of its class with the capability to bring in-store marketing alive in ways that static paper and even current e-paper offerings cannot. Other e-paper solutions currently on the market claim to support only 50,000 image changes spread over the course of a five-year battery life. However, true animation demands a minimum of an image change per second -- which requires 86,000 image changes in one day alone. At that rate other solutions would exhaust their batteries in less than a day! Altierre is breaking this market open for retailers by delivering a low-power solution capable of delivering image changes every second over the full five-year battery life of an Altierre digital tag or sign.

Altierre has developed a new era of RF-based applications aimed at enhancing productivity, merchandising and the consumer shopping experience. Its platform now offers a full suite of infrastructure and customer facing solutions. The company's digital pricing solution is a revolutionary green technology that offers the grocery industry the potential to save billions of sheets of paper currently wasted on price tags and marketing messages. The eco-friendly system efficiently delivers real-time, chain-wide dynamic pricing, improves price accuracy, sharply reduces costs and paper waste, enables targeted communications with customers and employees and creates a clean-looking paperless environment. Altierre's Sensor Network applications, beginning with its recently introduced temperature sensors, further help bring traditional bricks and mortar stores into the digital age.

About Altierre Corp.

Altierre Corp., a leading provider of digital signage and pricing solutions for retailers, provides single-platform hardware, software and other IT solutions that enable RF-based applications. Altierre's ultra low power long-range wireless technology enables wireless pricing solutions and sensor network applications such as automated temperature monitoring. Its pricing solution allows chain-wide dynamic pricing, improves price accuracy, sharply reduces costs and paper waste, and improves communication with consumers from the onset of the shopping experience to the point-of-purchase. Altierre is a winner of the Red Herring 100 Award, a selection of the 100 private companies based in North America that play a leading role in innovation and technology. Incorporated in 2003, Altierre is headquartered in San Jose, Calif. For more information, please visit

Contact Information

  • Media Contact:
    Jeff Fox
    The Blueshirt Group (for Altierre)
    Email Contact