SOURCE: Altitude Digital

May 17, 2016 09:00 ET

Altitude Digital Adds Demand-Side Talent as Company Connects More Buyers Directly to Publishers

Company Hires Ad Tech Veterans From AOL, CPXi, NYtimes.com

DENVER, CO--(Marketwired - May 17, 2016) - Altitude Digital, the largest independent Programmatic Video Platform for publishers, announced Chris Coelho, Matt Douglas and Jawaan Wright have joined the company to further the growth of advertisers buying through the new Altitude ARENA® Programmatic Video Platform.

Altitude has made a significant investment in the development of its technology to streamline the connection between publishers and advertisers and has redefined the capabilities of traditional supply-side platforms (SSPs) with ARENA. These new hires join Altitude following the recent announcement the company has secured $17.5 million of financing to further expand its technology and team.

The platform allows publishers to independently manage their mobile and desktop video advertising, delivering quality inventory to all programmatic and tag-based buyers. The platform also gives publishers the power to create their own white-label RTB exchanges that allow advertisers to buy directly from premium publishers programmatically. Advertisers can target pre-filtered inventory that has been verified for brand safety and viewability by third-party technologies such as Integral Ad Science, Open VV and others.

Ad tech veteran Matt Douglas joins the company as regional vice president of demand. Based in New York, he will lead programmatic sales for third-party buyers. Douglas has held leadership positions in sales and business development with several leading programmatic trading platforms. Prior to joining Altitude, he was with Adap.tv and ONE by AOL: Video and previously at NYtimes.com.

Jawaan Wright, the new director of demand sales at Altitude, joins the company headquarters in Denver after relocating from New York, where he led agency and brand relationships at CPXi. Prior, he held media buying and planning positions at M&C, Saatchi Mobile and Mindshare. In his new role, he will continue to generate new demand business in concert with the company's growing supply.

Chris Coelho joined the company as East Coast senior account executive of demand sales, with prior sales and management experience at Thinknear and AOL. Based in Washington, D.C., Coelho is focused on growing agency and advertiser direct partnerships for Altitude Digital.

"With our recent financing and the launch of Altitude ARENA® Programmatic Video Platform, we are quickly creating the safest and most scalable video advertising marketplace in the industry while, for the first time, offering direct access to the platform for publishers," said Ryan Gombeski, vice president of demand sales at Altitude Digital. "Our new hires bring a unique mix of agency, brand and media planning experience that will help us grow our demand-side partnerships, giving publishers access to even more buyers." 

About Altitude Digital
Altitude Digital is the largest publisher-first, programmatic video technology company in the world. The Altitude ARENA® white-label, self-service Programmatic Video Platform gives publishers complete independence and direct control of their mobile and desktop video business so they can optimize their inventory and increase margins. The company is one of the 10 largest video advertising providers ranked by both comScore and Quantcast. Altitude Digital is headquartered in Denver, Colorado with offices in New York and San Francisco.

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