SOURCE: Altitude Digital

March 04, 2015 09:30 ET

Altitude Digital Launches Mobile Video Platform With More Than 22 Billion Monthly Mobile Video Opportunities Available to Advertisers

Video SSP Provides Full Mobile Capabilities for Publishers and Supply Partners

DENVER, CO--(Marketwired - Mar 4, 2015) - Altitude Digital, the largest independent video supply-side platform (SSP), today announced the launch of its Altitude Mobile platform, extending its suite of monetization tools to help publishers thrive within the quickly evolving programmatic video marketplace. The announcement comes on the third day of the Mobile World Congress in Barcelona, Spain.

Altitude Mobile provides advertisers with access to 20 billion monthly mobile web video opportunities and 2.5 billion monthly in-app video opportunities.

While publishers have raced to make mobile video ad inventory available, many have experienced difficulty pairing inventory with qualified ad buyers. Altitude Mobile helps connect those publishers with demand partners to increase fill rates and monetize that mobile inventory.

"Mobile devices are very clearly the future of online video advertising, but not all buyers are taking advantage of this highly engaging medium and fill rates are low through programmatic channels," said Frank Mattox, CRO of AppTrailers. "Altitude Digital's new mobile solution addresses this issue by delivering high volume of quality mobile video supply to new mobile advertisers."

For advertisers looking to access mobile video, Altitude Digital can serve as the conduit, matching them with mobile video inventory while providing complete transparency into where those ads appear.

"Mobile video is growing significantly, and both publishers and advertisers need solutions for delivering the best ad experience to consumers," said Jeremy Ostermiller, CEO of Altitude Digital. "Altitude's new mobile solution is the latest development in Altitude's mission to provide publishers with everything they need to deliver and monetize digital video, no matter what device the consumer is using."

The news first appeared in MediaPost's Real-Time Daily.

About Altitude Digital
Altitude Digital delivers technology that optimizes and streamlines the connection between buyers and sellers of online video and mobile advertising. Altitude's ARENA™ Video SSP delivers greater control and performance for video publishers. The company is one of the fastest growing video advertising marketplaces and is listed in comScore's Top 10 list of largest video platforms. Altitude Digital is headquartered in Denver, Colorado with offices in Los Angeles, New York and San Francisco.