SOURCE: Altitude Digital Partners

June 29, 2011 08:00 ET

Altitude Digital Partners Joins the Right Media Exchange Bringing Premium Inventory to More Advertisers

DENVER, CO--(Marketwire - Jun 29, 2011) - Altitude Digital Partners, which provides yield management and integrated media opportunities for the web's premier publishers, today announced that it has joined the Right Media Exchange from Yahoo!, the leading global display advertising exchange.

Altitude Digital Partners (ADP) represents a new breed of digital marketing sales representation company that is embracing emerging technologies, trading platforms and targeting techniques to drive more effective campaigns and revenue for its clients.

Through its seat on the Right Media Exchange, ADP will have direct access to demand creating greater efficiencies across the whole online media buying process delivering data driven and better optimized campaigns to achieve client ROI goals.

"We continue to improve the way we work with exchange platforms like the Right Media Exchange. This relationship with Right Media allows us to make intelligent real-time buying decisions for our clients and to drive much improved efficiency through interactive media. We're delighted to be working with Right Media, who have pioneered the exchange model," said Jeremy Ostermiller, Founder and CEO, Altitude Digital Partners.

Some key benefits of working with Right Media include:

  • Direct access to demand that drives higher rates for clients.
  • Expanded access to International networks.
  • Effectiveness and efficiency of reporting allows for better optimization across ad campaigns.
  • Better creative controls resulting in higher quality display ads for our publisher partners.
  • Use of a trusted platform that ensures advertiser buys, both domestically and internationally, are better targeted, more efficient and provide unique insights about the users that are interacting with each ad campaign.

About Altitude Digital Partners

Altitude Digital Partners (ADP) is a full-service ad rep firm that offers integrated media and promotional programs to online brand advertisers and agencies. ADP empowers some of the web's top online publishers to navigate the online advertising ecosystem while maximizing their online revenue and yield. ADP works with hundreds of advertising demand partners and is able to offer publishers the industry's most competitive CPM rates. For more information visit: www.altitudedigitalpartners.com.

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