SOURCE: Altitude Digital Partners

June 28, 2011 07:00 ET

Altitude Digital Partners Receives $1.5 Million Investment From Cypress Growth Capital

Investment Will Fund Altitude Digital Partners' Rapid Growth, Expansion

DENVER, CO--(Marketwire - Jun 28, 2011) - Altitude Digital Partners, which provides yield management and integrated media opportunities for the web's premier publishers, announced today that the company has received a $1.5 million investment from Cypress Growth Capital to fund the company's continued expansion. Cypress Growth Capital's investment in Altitude Digital Partners is the firm's largest investment to date.

Altitude Digital Partners works with premium publishers to maximize the revenues of their display, mobile and video advertising inventory while allowing publishers to focus on their core competencies -- creating great content -- vs. navigating the increasingly complicated digital advertising industry.

Jeremy Ostermiller, an online advertising and publishing industry veteran with years of experience at maximizing digital advertising revenue for leading online publishers such as the Scripps, Gannett, Autotrader, Examiner and Media News Group, founded Altitude Digital Partners two years ago. The company quickly built a network of premium publishers and now represents more than 150 top tier publishers, including Photobucket, LA Times, filmannex, modmyi and eBaumsworld, and serves more than 5 billion advertising impressions monthly.

"So many publishers are juggling and trying to figure out which of the scores of ad networks can get them the best return on inventory that otherwise might not sell direct," said Jeremy Ostermiller, Founder and CEO, Altitude Digital Partners. "At Altitude Digital we have a great sales force and a deep understanding of the publisher needs and the advertising eco-system that allow us to better sell against all of their assets across multiple channels.

"This investment from Cypress Growth Capital will allow us to grow our sales force, ad operations and technology backbone to better serve our publisher partners in the long term," Ostermiller added.

"With Altitude Digital Partners we see a quality company operating in a vastly expanding market. The ad rep model becomes a necessity as brand advertisers and their agencies look for scale with a human touch and as publishers look for more lucrative revenue streams," said Ed Mello, Managing Director of Cypress Growth Capital. "With Jeremy's background and expertise in online publishing and digital advertising, Altitude Digital Partners is poised to continue their already impressive growth and expansion in this industry. We're glad to be a part of their continued success."

Cypress Growth Capital provides royalty financing, an innovative new source of funding for emerging and expansion stage companies. The Dallas-based private investment firm was recently profiled in the Wall Street Journal and is currently in the early stages of deploying capital. Cypress plans to make additional investments in Colorado and Texas companies over the next year.

Altitude Digital Partners plans to add at least ten new employees to its ranks in the next six months aimed at building a direct sales team to sell to agencies and brands while also expanding its technology infrastructure to keep up with increased demand and growth.

"We're very pleased that Cypress Growth Capital understands the value of Altitude Digital Partners and the growth prospects of the company. Digital publishers today are overwhelmed with the complexity of the digital advertising industry. Altitude Digital Publishers solves the advertising headache for publishers so they can focus on creating compelling content while we focus on maximizing their advertising revenues," Ostermiller concluded.

About Altitude Digital Partners

Altitude Digital Partners (ADP) is a full-service ad rep firm that offers integrated media programs to online brand advertisers and agencies. ADP empowers some of the web's top online publishers to navigate the online advertising ecosystem while maximizing their online revenue and yield. ADP works with hundreds of advertising demand partners and is able to offer publishers the industry's most competitive CPM rates. For more information visit: www.altitudedigitalpartners.com.

About Cypress Growth Capital

Cypress Growth Capital, LLC provides royalty financing, an innovative new source of funding for emerging and expansion-stage companies. Royalty financing provides entrepreneurs and business owners with an alternative to traditional equity and debt instruments that preserves equity and control. As one of the first and largest royalty financing firms in the United States, Cypress is actively investing in technology enabled business services and software companies in Colorado and Texas.

For more information visit: http://www.cypressgrowthcapital.com/

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