DENVER, CO--(Marketwired - Jun 21, 2016) - Altitude Digital has announced the addition of 35 new platform publishers over the past 60 days. Publishers can now independently manage their mobile and desktop video advertising and access an increasing number programmatic video buyers through the Altitude ARENA® Programmatic Video Platform. The technology gives publishers complete control to curate their inventory, create private marketplaces and manage direct deals -- redefining the capabilities of traditional supply-side platforms (SSPs).
"Our technology has been released at a time when publishers are facing increased scrutiny on inventory quality, an overall lack of transparency and growing costs and technology fees," said Jeremy Ostermiller, CEO of Altitude Digital. "Publishers are really searching for a partner that helps them streamline their video advertising and grow their revenue. The customer response to ARENA clearly validates the need for an independent platform."
The company also announced 15 new demand-side platform RTB integrations, expanding the number of buyers who have direct access to publisher inventory through the platform and publisher marketplaces.
The growing number of integrated buyers is driven by additional investments in pre-bid tools to proactively fight fraud and improve viewability. By giving publishers access to five of the most trusted verification vendors, including Integral Ad Science and DoubleVerify, programmatic buyers can bid on pre-filtered video inventory directly from the source.
"In today's environment, accessing quality video inventory at scale can be challenging," said Hector Pantazopoulos, CRO at SourceKnowledge. "Altitude Digital is one of the only platforms that delivers tools to publishers to filter their inventory and verify viewability prior to the auction. Altitude's commitment to quality and technology allows us to buy more confidently."
This news comes as the company recently secured $17.5 million of financing to further expand its technology and grow its publisher base.
About Altitude Digital
Altitude Digital is the largest publisher-first, programmatic video technology company in the world. The Altitude ARENA® white-label, self-serve Programmatic Video Platform gives publishers complete independence and direct control of their mobile and desktop video business so they can optimize their inventory and increase margins. The company is one of the 10 largest video advertising providers ranked by both comScore and Quantcast. Altitude Digital is headquartered in Denver, Colorado with offices in New York and San Francisco.