SOURCE: Widen Enterprises, Inc.

Widen Enterprises, Inc.

April 14, 2016 12:00 ET

Alto-Shaam Selects Widen Media Collective

Foodservice Equipment Manufacturer to Utilize Digital Asset Management Solution for Easy Access to Valuable Assets

MADISON, WI--(Marketwired - April 14, 2016) - Alto-Shaam, a global leader in commercial foodservice equipment has selected the Widen Media Collective for its digital asset management (DAM) needs. The company, headquartered in Menomonee Falls, Wis., will use Widen's cloud-based DAM solution to store and share a variety of marketing, communications and sales materials essential to providing top-notch customer service and internal support.

Until now, the marketing team at Alto-Shaam had a difficult time finding the digital assets they needed because files were being stored in multiple places. Marketing Manager Jody Rahoy says her team was frustrated by the lack of an easy process for sharing assets with both internal and external stakeholders. "We'd heard of all of the benefits Widen could provide," she explains, "like increased team productivity, streamlined workflows, reduced labor costs from time spent searching and reformatting digital assets, brand consistency and data reporting to ensure we are only providing valuable and useful assets and content." They needed a single, centralized source of truth for all assets with controlled levels of access.

Alto-Shaam conducted research of similar solutions, finding some products online and receiving a suggestion from an agency partner about another. But Rahoy says from her first phone call with Widen, she's had nothing but a positive experience. "[Our DAM advisor] was very easy to talk to, knowledgeable and provided a lot of information to help with our evaluation," Rahoy says. "The process was easy and not anything like the typical pushy sales process you many times go through when buying new products or services."

Alto-Shaam's Creative Services Manager Jennifer Means also praises the on-boarding process as being streamlined. "It's clear Widen is very experienced in the DAM world," Means said.

Alto-Shaam plans to implement the new Widen system first with the marketing department, and then eventually integrate other teams currently storing assets on shared network drives and communicating through extranets. "We look forward to building the relationship and partnering with a fellow Wisconsin-based company," says Rahoy.

"Widen is excited to welcome Alto-Shaam to our user community," stated Brenna Hale, senior advisor with Widen. "Providing an easier way for internal and external teams to share and access content was key to the team, but opportunity for integrations, streamlined experiences and efficiencies are exciting topics we will continue to explore as they grown their site."

About Alto-Shaam, Inc.

Alto-Shaam's corporate headquarters, worldwide manufacturing facility, Culinary Institute and Technical Institute are based in Menomonee Falls, Wisconsin. For more than 60 years, Alto-Shaam has been a recognized leader and innovator in the global commercial foodservice equipment industry. With a core business in primary cooking equipment, Alto-Shaam offers an expanded product portfolio that includes award-winning Combitherm® ovens, Halo-Heat® cook & hold ovens, smoker ovens, heated holding technologies, heated display and merchandising solutions, Xcelerate® hi-speed ovens, QuickChiller™ rapid chill units, FryTech™ high-efficiency fryers, rotisserie ovens, convection ovens, and drop-in heated and refrigerated fixture components. Alto-Shaam is also the industry leader in providing integrated food production systems for cook/chill, banqueting and rethermalization applications.

About Widen Enterprises, Inc.

Widen is a marketing technology company that powers the content that builds your brand. Leveraging cloud-based resources, Widen delivers configurable, scalable, and cost-effective digital asset management solutions to help you easily store, search and share your digital content. Organizations of all sizes use Widen's SaaS DAM solution, the Media Collective, to streamline their marketing and creative workflows and make their content work harder. Widen is trusted by hundreds of thousands of users around the world at organizations like LG, Roche, Trek, Cornell University, New Orleans Tourism Marketing, The Atlanta Falcons, Red Gold Tomatoes, Electrolux, and Yankee Candle. To learn more about Widen, go to

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