January 31, 2011 14:05 ET

ALTOUR Performance Announces Updated Website as Part of Agency Rebranding

SAVAGE, MN--(Marketwire - January 31, 2011) -

ALTOUR Performance, the area of ALTOUR that designs and delivers conferences, meetings, events, group incentive travel, and performance improvement solutions, introduces the next generation of to your advantage performance marketing platform. This new platform is built to manage multiple programs for various audiences; integrating rewards, communications, training, point banking and reporting, while supporting specific business objectives with modules for employee engagement, sales incentives and customer loyalty. In addition, ALTOUR Performance can plug in additional modules based on specific client requirements.

As a result of this update, ALTOUR Performance has launched a new and different version of a marketing website, to your advantage, a proprietary web-based performance improvement platform.

The new web site is located at: or

ABOUT ALTOUR Performance:
ALTOUR Performance is a global provider of performance improvement, marketing, meetings management and incentive travel services to corporations, their employees and their sales channels. They design integrated marketing solutions that achieve targeted business objectives.

Established in 1991, by seasoned industry leader Alexandre Chemla, ALTOUR has grown to become one of the most sophisticated and highly respected global leaders in the travel world today. With a travel volume of over $900 million, ALTOUR is one of the largest agencies serving the luxury and mid-market travel niches today. It has 75 offices and more than 1,000 travel professionals throughout the United States and in Europe. The agency's corporate travel business assists clients in managing their day-to-day travel activity, placing special emphasis on achieving policy compliance and cost reduction. On the group travel side, the company plans and operates conferences, meetings and events for a variety of organizations. ALTOUR is ranked within Travel Weekly's Top Travel Agencies in the United States and ranked #14 on the 2010 Power List and the second ranked travel agency in Los Angeles County by the Los Angeles Business Journal, where the company is also cited as one of the "2010 Best Places to Work in Los Angeles." ALTOUR is also among the Top Travel Agencies in the UK by Buying Business Travel. For more information, please visit

Contact Information

    Laura Mooney
    Middleton & Gendron, Inc.
    (212) 980-9232
    Email Contact