SOURCE: Adara Media

Adara Media

April 28, 2011 09:28 ET

AlwaysOn Winner Adara Media Partners With Top Global Airlines and Hotels; Adds Video Capabilities

Adara Media Continues Growth and Momentum Through Q1 With Focus on Eliminating Waste for Advertisers and Brands Looking to Connect With Affluent Audiences

MOUNTAIN VIEW, CA--(Marketwire - Apr 28, 2011) - Adara Media Inc., provider of an audience platform that leverages anonymous data from elite customer loyalty programs to enable precise audience targeting, announced today strong momentum and company growth and new product developments in early 2011. A new member of the Interactive Advertising Bureau (IAB), Adara Media helps loyalty programs maximize revenue opportunities by creating an integrated advertising platform, harnessing the power of their consumer relationships.

Since its official launch in July last year, Adara Media has partnered with six of the world's top global airlines and hotels, offering advertisers access to an audience of more than 50 million members with highly valuable demographics and deep customer data. Working with these affluent audience segments, such as frequent flyers, business and first class travelers, Adara Media enables over 50 of the nation's top brand advertisers to connect with a highly desired consumer base via display media, mobile, email and recently launched, video.

According to eMarketer projections, online video advertising spending is projected to continue its growth to $2.1 billion in 2011. Advertising dollars are expected to continue to flow in subsequent years and reach more than $5 billion in 2014, and these numbers are for the U.S. market alone. In November 2010 comScore reported that 5.4 billion video ads were viewed by the U.S. market, with each consumer viewing an average of nearly 37 ads during the month. With this new capability, advertisers can reach Adara Media's premium audience in the ever-expanding pre-roll video format.

Adara Media creates a new highly efficient online advertising medium for loyalty programs and their advertisers to re-target customers with highly personalized ads. Loyalty programs can leverage the same targeting capabilities of email but anywhere online via display, mobile or video ads. With the ability to track and serve ads to the same person across platforms, Adara Media provides advertisers with the "gold standard" of data, eliminating wasted advertising impressions by increasing targeting accuracy and maximizing campaign returns. A recent AlwaysOn OnMedia 100 Winner, Adara Media was recognized for creating new opportunities in digital media technology.

"We are able to provide access to uniquely valuable loyalty data, which no other channel can offer," said CEO Layton Han. "Adara Media takes this benefit one step further with a proprietary targeting platform that leverages audience data to deliver one-to-one targeting to personalize ads across online platforms. In essence, our platform creates a highly scalable advertising platform with all of the efficiencies of hyper-targeting."

Recent company milestones include:

  • New features, including the launch of video advertising capabilities
  • A 95 percent retention rate among advertisers, including hotel brands and leading international airlines
  • A 100 percent lift in total advertiser spend from Q4 2010 to Q1 2011

With 25-35 percent monthly audience growth and a new office location Mountain View, CA, Adara Media plans to expand to serve the growing European and Asian markets, as well as extend its reach to the retail and financial services industries.

About Adara Media:
Adara Media offers a loyalty audience platform that enables top brands to monetize and nurture their loyalty program customers online and helps advertisers reach exclusive, qualified audiences. Using proprietary loyalty data, Adara Media enables advertisers to reach real individuals, ensuring authenticity while maintaining complete anonymity. Adara Media's brand partners then gain ancillary revenue streams and the ability to deepen their relationships with loyalty consumers through targeted offers and consistent communication. Adara Media was founded in 2005 and is headquartered in Sunnyvale, CA. For more information, please visit www.adaramedia.com.

Contact Information

  • Media Contact:
    Hollis Guerra
    blast! PR for Adara Media
    (919) 757-1174
    Email Contact