Head & Shoulders

Head & Shoulders

July 18, 2011 16:39 ET

Alyson Hannigan Works With Head & Shoulders to Fight Head Scratching Behaviour

Actress Joins Iconic Brand to Talk Beautiful Looking Hair & How to Be a Good Girlfriend

TORONTO, ONTARIO--(Marketwire - July 18, 2011) -

Editors Note: There are two photos and a video associated with this press release.

Head & Shoulders®, announced today that Alyson Hannigan, famed star of CBS' How I Met Your Mother and American Pie, will be starring in a new role as the brand's official female ambassador. Alyson, who joins a cast of Head & Shoulders hair legends including two-time Super Bowl champion, Troy Polamalu, and Minnesota Twins All-Star catcher, Joe Mauer, will appear in a fully-integrated campaign targeting female consumers beginning this July.

"Strip away the cameras and red carpets and Alyson is just like us, a working mom juggling a hectic work schedule and busy family life who needs five minutes of me time and the right beauty products to help kick start her day," says April Anslinger, Brand Manager of Head & Shoulders at Procter & Gamble. "We're excited to share that same relatable lifestyle along with her trademark humour, quirky personality and of course, her beautiful hair, with our female consumers."

"I'm so thrilled to partner with such an iconic beauty brand," says Alyson. "My hair goes through a lot on-set, but I've relied on Head & Shoulders for years to keep my hair and scalp healthy looking. Whether I'm picking up my daughter from a play group or I'm at a photo shoot, Head & Shoulders keeps my hair looking great so I can focus on more important things."

This summer, beyond giving women advice on how to get great looking hair, Alyson is helping girlfriends everywhere fight head-scratching behaviour. Together with Head & Shoulders, they'll team up with consumers to create The Good Girlfriend Guide, an e-manual of positive girlfriend to girlfriend advice that tackles everything from beauty faux pas to relationship blunders.

To rally consumers behind their mission, Alyson is urging women across North America to visit the Head & Shoulders for Women Facebook Fan page where they can offer up their own advice on a series of topics ranging from parenting to fashion. Fifty consumers, including Canadians, will have their advice published in The Good Girlfriend Guide and five lucky women will be chosen to attend an exclusive, all access VIP e-book launch with Alyson in Los Angeles this November.

Celebrating 50 years of proven technology, Head & Shoulders is leading a new charge to help women with scratching behaviours by offering easy solutions for beautiful-looking hair. To learn more, visit the Head & Shoulders for Women Facebook Fan page.

About P&G Beauty & Grooming

P&G Beauty & Grooming products help make beauty dreams real for women and help men look, feel and be their best everyday. With 8 billion dollar brands and products available in nearly 130 countries, P&G's beauty and grooming products delivered sales of over $27 billion in fiscal year 2009/10, making it one of the world's largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®, Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice 'n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Braun® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®. Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE:PG) and its brands.

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To view the video associated with this press release, please visit the following link: www.youtube.com/watch?v=UPjyo89Dl6k

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