SOURCE: American Marketing Association Houston Chapter

American Marketing Association Houston Chapter

January 27, 2012 10:00 ET

AMA Houston Announces David Miller of Stoke as February Luncheon Keynote

Monthly Luncheon to Be Held February 14 in Conjunction With MarketingEDGE 2012 Event

HOUSTON, TX--(Marketwire - Jan 27, 2012) - The Houston Chapter of the American Marketing Association announced that, for February only, its monthly luncheon will be held on Tuesday, February 14 from 11:30 am - 1:30 pm at the Hyatt Regency Downtown in conjunction with its MarketingEDGE 2012 event.

The luncheon keynote speaker is David Miller, Partner and Director of Strategy at Stoke -- a Seattle-based brand management and design consultancy. "David Miller is a noted marketing consultant and brand manager who has helped build global positioning strategies for diverse clients of all sizes, and we are thrilled to have him speak to our Houston colleagues," said AMA Houston president Stacey Eddington.

In his presentation, Miller will address the underlying forces shaping market strategy in the coming years, including design. As consumers reach the saturation point of choices, a barrage of messages, and are stressed for time, Miller highlights design as a strategic differentiator to help consumers make better, faster decisions. With practical case studies from various industries, participants will learn organizing principles that will help guide organizations to deliver remarkable, valuable experiences to customers. Participants will also receive assessment techniques they will be able to immediately apply to their work environment.

Miller's track-record of successful winning brands includes Starbucks, GE Healthcare, Colliers International, LG electronics, and Susan G. Komen for the Cure.

Luncheon-only tickets are available to AMA Houston members for $65 and $85 for non-members. Register online at www.marketingedge2012.com by February 10, 2012 at 11:00 am.

AMA Houston's regular monthly luncheons will resume on Wednesday, March 14 from 11:30 am - 1:15 pm at the Junior League of Houston.

To find out more about MarketingEDGE 2012 and to register for the event, visit www.marketingedge2012.com. To learn about the local discounts and incentives available to AMA Houston members, visit www.amahouston.org.

About AMA
AMA Houston is the area's premier professional marketing organization and among the largest AMA Chapters in North America. AMA Houston provides marketers the ability to remain competitive in today's business environment through networking events, special interest groups and real-world educational programs. AMA Houston was named Chapter of the Year five times in the last eight years by AMA's international headquarters.

Contact Information

  • CONTACT:
    Tara Johnson
    VP, Marketing Communications
    American Marketing Association
    Houston Chapter
    713-775-2114
    Email Contact