SOURCE: American Marketing Association Houston Chapter

American Marketing Association Houston Chapter

March 07, 2012 09:00 ET

AMA Houston Announces Its March Networking Luncheon

Radio Is a Medium Rarely Well Done

HOUSTON, TX--(Marketwire - Mar 7, 2012) - The Houston Chapter of the American Marketing Association, the area's leading marketing organization, announces its March Networking Luncheon, "Radio is a Medium Rarely Well Done," held at the Junior League of Houston on March 14.

In the Internet age of 24/7, consumers are able to gather and access vast amounts of information at the touch of a button, from almost anywhere. And with a growing multiplicity of digital access devices, it can be confusing for any business with a story to tell and a message to deliver. So what does that mean for the future of broadcast radio? And how should marketers look at and use this 100+ year old mass medium?

Graham McKernan Jr, vice president of marketing for 1560 The Game and chief marketing officer at Yahoo! Sports Radio, will explain why "Radio is a Medium Rarely Well Done," and how to best utilize it to achieve business goals in today's information packed environment.

McKernan spent his entire career in broadcast media, and is the co-founder of both 1560 The Game, Houston's leading sports radio station, and Yahoo! Sports Radio. The Game was acquired by Yahoo! Sports Radio in 2011 to become the flagship station for the new national radio group, which now has over 200 affiliates across the US.

The luncheon will be held at the Junior League of Houston, 1811 Briar Oaks Lane, on March 14 at 11:30 a.m. Register online at http://www.regonline.com/amamar2012lunch by Tuesday, March 13 at 11 a.m.

To register or to learn more information on any AMA events, visit: http://amahouston.net/event/houston-events/

About AMA

AMA Houston is the area's premier professional marketing organization and among the largest AMA Chapters in North America. AMA Houston provides marketers the ability to remain competitive in today's business environment through networking events, special interest groups and real-world educational programs. AMA Houston was named Chapter of the Year five times in the last eight years by AMA's international headquarters.

Contact Information

  • CONTACT:
    Tara Johnson
    VP, Marketing Communications
    American Marketing Association
    Houston Chapter
    713-775-2114
    Email Contact