SOURCE: American Marketing Association Houston Chapter

American Marketing Association Houston Chapter

September 10, 2012 09:19 ET

AMA Houston Announces Its September Networking Luncheon

Dancing with Elephants: The Story of How Bounce Energy Used the Web to Outmaneuver the Competition

HOUSTON, TX--(Marketwire - Sep 10, 2012) - The Houston Chapter of the American Marketing Association, the area's leading marketing organization, announces its September Networking Luncheon, "Dancing with Elephants," presented by Karl Trollinger, Co-CMO, Bounce Energy. The luncheon will be held at the Junior League of Houston on Wednesday, September 12.

Launching a business can be a risky venture, especially in a market dominated by large industry players. In 2008, Bounce Energy's founders approached the competitive retail electricity market not only as an energy play, but also as an e-commerce venture. Using a web-based business model, Bounce Energy created a foothold in the market and surpassed the founders' customer projections each year. 

On September 12, Karl Trollinger will explain how Bounce Energy launched a successful company and built its brand using a mix of online tools, including social media, blogging, and search engine optimization. You will also learn how the company continues to evolve by incorporating Facebook, Twitter, YouTube, chat, its website, and customer review sites to acquire and communicate with potential and existing customers. By 2010 the company signed more than 30,000 new residential and small-business customers, a number that has since increased to 60,000. 

As one of Bounce Energy's two Co-CMOs, Trollinger is responsible for numerous online and offline customer acquisition initiatives, plus online customer conversion, behavioral analytics and marketing technology implementations.

The luncheon will be held at the Junior League of Houston, 1811 Briar Oaks Lane, on September 12 at 11:30 a.m. Register online at by Tuesday, September 11 at 11 a.m.

Join AMA today and register for this exclusive event! Visit for more information or to find out about AMA membership.

About AMA 
AMA Houston is the area's premier professional marketing organization and among the largest AMA Chapters in North America. AMA Houston provides marketers the ability to remain competitive in today's business environment through networking events, special interest groups and real-world educational programs. AMA Houston was named Chapter of the Year five times in the last eight years by AMA's international headquarters.