SOURCE: American Marketing Association Houston Chapter

American Marketing Association Houston Chapter

December 15, 2011 09:00 ET

AMA Houston Announces MarketingEDGE 2012

Full-Day Event Arms Houstonians for What's Next on the Marketing Horizon

HOUSTON, TX--(Marketwire - Dec 15, 2011) - The Houston Chapter of the American Marketing Association, recognized as one of the nation's top chapters, is bringing the best national and local minds to Houston to share insight and bring "the edge" to the marketing community. Held on Tuesday, February 14, 2012 at the Hyatt Regency Downtown Houston, MarketingEDGE 2012 is a full-day, information-packed event that will put area marketers ahead of the curve by addressing new trends on the horizon.

"At the AMA, we've noticed a steady growth in marketing jobs and budgets in Texas, and want to give our members the tools they will need to stay at the forefront of marketing and deliver results in their field," said Stacey Eddington, AMA Houston president. "MarketingEDGE 2012 takes our programming to the next level. This event is truly unique to Houston, featuring national experts and breakout sessions dealing with current hot topics and how to prepare for what's next."

Keynote speaker Richard Laermer, an expert in marketing and public relations, is known for his insightful take on the changing scope of media influence and shows marketers how to change their ways with new execution techniques. In addition, attendees will be able to choose from three different educational tracks for hands-on learning and Q&A in specific key topics of interest, including Interactive Marketing, led by Rick Mathieson, award-winning writer and creative strategist to top global companies.

"AMA Houston offers a wide array of opportunities to network with marketing thought leaders and develop the skills necessary to compete in today's economic climate," said Stacey Eddington, AMA Houston president. "MarketingEDGE 2012 is a great way to get involved and kick off the New Year with the right tools to sharpen your marketing strategies for 2012."

To find out more about MarketingEDGE 2012 and to register for the event, visit www.marketingedge2012.com. To learn about the local discounts and incentives available to AMA Houston members, visit www.amahouston.org.

About AMA
AMA Houston is the area's premier professional marketing organization and among the largest AMA Chapters in North America. AMA Houston provides marketers the ability to remain competitive in today's business environment through networking events, special interest groups and real-world educational programs. AMA Houston was named Chapter of the Year five times in the last eight years by AMA's international headquarters.

Contact Information

  • CONTACT:
    Tara Johnson
    VP, Marketing Communications
    American Marketing Association
    Houston Chapter
    713-775-2114
    Email Contact