HOUSTON, TX--(Marketwire - Nov 13, 2012) - The Houston Chapter of the American Marketing Association, the area's leading marketing organization, announces its November event lineup, starting with a special presentation at the November Networking Luncheon with guest Jason Sprawka, Ford Marketing Manager, followed by the organization's networking opportunities and a special marketing workshop.
At the monthly luncheon, scheduled Wednesday, November 14, AMA members and guests will learn the marketing strategy behind the introduction of the new Ford Escape. Positioned as a vehicle that allows you to get out and be adventurous, the Ford Escape has been one of America's best-selling small SUV's. Marketing manager Jason Sprawka will provide insight into product positioning and launch, and where he plans to take the SUV's marketing into the future. The luncheon will be held at the Junior League of Houston at 11:30a.m. Save by registering online at www.regonline.com/amanov2012lunch. Walk-ins are welcomed.
On Wednesday, November 14, AMA Houston will host, "Operation Engage," an orientation specifically for those new to AMA. Join us and learn how to get the most out of your membership. The event will be held at the Junior League of Houston at 11:00a.m.
On Thursday, November 15, join AMA Houston for its monthly social, beginning at 5:30p.m., where all marketers are invited to Phil's Wine Lounge at 1800 Post Oak Blvd, Ste 6110. Come meet, mingle and build your marketing contact list at every level with great appetizers and drink specials. Members and non-members are welcome and no RSVP is necessary. For more information, please contact Tad@branditmarketing.com.
On Friday, November 30, AMA Houston will host a special Workshop, "Marketing to Millennials: What you Need to Know About Marketing to GenY." With Millennials outspending Baby Boomers it is important to understand your future audience. Join our experienced marketing panel to learn new methods for reaching this important generation, and cultivating new customers, donors, or volunteers. The workshop will be held at the United Way Community Resource Center, 50 Waugh Drive, at 7:30 a.m. Register online at www.regonline.com/marketinggeny by Wednesday, November 28 at 5p.m.
To register or to learn more information on any AMA events, visit: http://amahouston.net/event/houston-events/
AMA Houston is the area's premier professional marketing organization and among the largest AMA Chapters in North America. AMA Houston provides marketers the ability to remain competitive in today's business environment through networking events, special interest groups and real-world educational programs. AMA Houston was named Chapter of the Year six times in the last eight years by AMA's international headquarters.