SOURCE: American Marketing Association Houston Chapter

American Marketing Association Houston Chapter

February 14, 2013 09:34 ET

AMA Houston Announces Special Business to Business Seminar

Incorporating Online Video: What Are You Waiting For?

HOUSTON, TX--(Marketwire - Feb 14, 2013) - The Houston Chapter of the American Marketing Association, the area's leading marketing organization, announces a special marketing panel, "Incorporating Online Video: What are You Waiting For?" presented by Kim Copelin, Manager of Policy, Government and Public Affairs for Chevron Technology Ventures and Jeff Westenhaver, Senior Product Marketing Manager for Senena Software. The breakfast panel will be moderated by Michelle LeBlanc, a sought-after presenter on new marketing technologies and founder of Blue Sky Marketing, and held at the Houston Technology Center on Friday, February 22. 

With so much on the web vying for your customer's attention, marketers in the business-to-business (B2B) landscape can learn how to effectively use online video to break out of the clutter and achieve business objectives. The panel presentation will help attendees improve lead conversions, develop deeper relationships with customers and provide more engagement opportunities by integrating online video into their marketing mix. 

From this panel of B2B marketing experts, attendees will learn why B2B marketers are expanding their use of video in lead generation and how to creatively use video to tell your business or organization's story. Attendees will also learn how to incorporate important elements like interactivity and a "call to action" to help generate incremental sales.

The breakfast panel will be held at the Houston Technology Center, 410 Pierce Street, at 7:30 a.m. Register online at by Wednesday, February 20 at 5p.m.

On the evening before the panel, join AMA Houston on Thursday, February 21 at 5:30p.m. for its monthly social at The Eighteenth Cocktail Bar. Come meet, mingle and build your marketing contact list at every level with complimentary appetizers and drink specials. Members and non-members are welcome and no RSVP is necessary. For more information, please contact

To register or to learn more information on any AMA event, visit:

About AMA 

AMA Houston is the area's premier professional marketing organization and among the largest AMA Chapters in North America. AMA Houston provides marketers the ability to remain competitive in today's business environment through networking events, special interest groups and real-world educational programs. AMA Houston was named Chapter of the Year six times in the last eight years by AMA's international headquarters.