SOURCE: American Marketing Association Houston Chapter

American Marketing Association Houston Chapter

November 01, 2011 09:07 ET

AMA Houston Presents: "Capital One Bank: Sponsorship as Strategy"

HOUSTON, TX--(Marketwire - Nov 1, 2011) - The Houston Chapter of the American Marketing Association presents "Sponsorship as Strategy," how Capital One Bank utilizes event sponsorships to create a strong local market presence on Wednesday, November 9th at its monthly luncheon.

Sophia Arabani and Paul Pettie, assistant vice presidents of regional brand marketing for Capital One Bank, will discuss Capital One Bank's strategic use of title sponsorships at the Houston Livestock Show and Rodeo, the Capital One Bank "Countdown to Kick Off" on CBS Radio Sports Radio 610, the Capital One Bank Bayou City Art Festival, and the Capital One Bank Theater District Open House.

The luncheon will be held at the Junior League of Houston, 1811 Briar Oaks Lane, on November 9 at 11:30 a.m. Register online at http://www.regonline.com/amanov2011lunch by Tuesday, November 8 at 11 a.m.

To register or to learn more information on any AMA events, visit http://amahouston.net/event/houston-events/.

About AMA

AMA Houston is the area's premier professional marketing organization and among the largest AMA Chapters in North America. AMA Houston provides marketers the ability to remain competitive in today's business environment through networking events, special interest groups and real-world educational programs. AMA Houston was named Chapter of the Year five times in the last eight years by AMA's international headquarters.

Contact Information

  • CONTACT:
    Tara Johnson
    VP, Marketing Communications
    American Marketing Association
    Houston Chapter
    713-775-2114
    Email Contact