AMERICAN MARKETING ASSOCIATION

AMERICAN MARKETING ASSOCIATION

September 20, 2005 08:01 ET

AMA-Media Advisory: Point of Decision Marketing; Hot Store Trends

TORONTO, ONTARIO--(CCNMatthews - Sept. 20, 2005) - Breakthrough research on customers' in-store behaviour will presented on Thursday, September 22, 2005 by the American Marketing Association (Toronto) as it convenes an international panel broadcast live from the US and the UK. Revealing findings highlight how decisions are made close to the point of purchase and include a discussion of the revolutionary impact of digital screens in stores. Successful leading-edge retail experts will probe how this knowledge can help marketers influence decision-making. This roundtable discussion will be of special interest to anybody who markets through a mass retailer or who simply wants to understand how people really behave and make decisions in stores.



Featured Panelists Include:

Greg Berube President Onbrand Design Toronto
David Hunter President BrandTrust Toronto
Dr William Ratcliffe President Millward Brown Toronto
Jane Gallick Head of Insights RMS Research London
Arash Mazloum Account Executive FS TV Best Buy Canada Toronto
Doug Ridge Vice President Crazy Plates Toronto


Moderator: Jim Warrington, President, Fantail Communications Inc.; Co-chair, Marketing Hall of Legends Canada

Media are invited to attend the event free of charge with a maximum of two individuals per publication. For more information on this event, or to arrange interviews with panelists, please contact Jim Warrington at (416) 363-8449 or jim@fantailinc.com.



EVENT DETAILS:

Date: Thursday, September 22, 2005

Time: 11:30 am to 2:00 pm (lunch served)

Location: The Gallery at the TSX
The Toronto Stock Exchange
130 King Street West, Toronto

Price (incl. GST): Non-members: $100.00.
Members: $75.00.
Students: $45.00. Student members: $30.00.

Registration: Tel: 647.393.9649
E-mail: ama-tor@allstream.net
Fax: 416.962.9149
Requests must be received by Wednesday,
September 21, 2005.
Bookings are firm unless cancelled five business
days before the event.


ABOUT THE AMA (TORONTO)

AMA Toronto is a leading professional association that promotes marketing leadership and provides ongoing career development, networking and knowledge-sharing opportunities through its Toronto chapter. Its activities centre on monthly roundtable seminars that support an entrepreneurial spirit and encourage passionate debate on emerging trends, evolving practices, and new theories.

The AMA (Toronto) has been an affiliate of the American Marketing Association since 1946. The AMA is a leading international non-profit association of marketing professionals, and has over 38,000 members worldwide.

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