November 14, 2007 11:58 ET

AMA Phoenix Welcomes Katrina Thurman of Goodwill of Central Arizona

Marketing Your Community's Goodwill

TEMPE, AZ--(Marketwire - November 14, 2007) - The AMA will be welcoming Katrina Thurman, Vice President of Communications and Development for Goodwill of Central Arizona, as keynote speaker for their November luncheon. Katrina Thurman has been leading all communications efforts for Goodwill of Central Arizona since 2004. These efforts include marketing, public relations and corporate communications. Her insight and leadership have helped Goodwill grow from a $10M company in 2004 to the $60M nonprofit leader it is today. This event will take place on Wednesday, November 28th, from 11:00 a.m. to 1:00 p.m., at the Phoenix Country Club located at 7th Street and Thomas. The cost to attend the luncheon is $30.00 for members and $40.00 for non-members who register in advance. At the door, members will pay $40.00/non-members $45.00.

Goodwill of Central Arizona will provide insight into how they were able to utilize grassroots marketing and strategic advertising campaigns across multi-tired media to gain awareness for their nonprofit. Specifically attendees will learn:

1. Market your nonprofit like the business it is
2. Stay true to your Mission
3. Transparent, simple messaging for your target markets
4. Never be satisfied -- don't rest on success -- build on it
5. Overcoming the power of a national brand to build a local brand

Recap of details:

When:   Wednesday, November 28, 2007
        11:00 a.m. to 1:00 p.m.

Where:  The Phoenix Country Club
        7th and Thomas Streets

Please RSVP online by Tuesday, November 27, 2007 at

About AMA Phoenix:

Established in 1958, the Phoenix Chapter of the American Marketing Association is celebrating its 50th anniversary. Currently the Phoenix Chapter has nearly 400 active members. AMA Phoenix provides ongoing professional development services, members-only programs and networking events to over 3,000 marketing professionals. The Chapter also sponsors the Annual Spectrum Awards held in May. To find out more about AMA Phoenix or upcoming events, please visit

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