September 04, 2007 13:14 ET

AMA Phoenix Welcomes Paul Calento

Marketing to the Blogosphere: Extending Existing Programs via Web 2.0 Technologies

TEMPE, AZ--(Marketwire - September 4, 2007) - InfoWorld Media Group helps IT solutions professionals choose the right technology within the context of a cohesive strategy -- now let them help you. On Thursday, September 13, 2007 at 3:30 p.m., the Phoenix AMA will welcome Paul Calento to its next shared interest group. The topic of this event includes everything from internet marketing to the world of blogging. Marketing shared interest group attendees will learn:

--  Market trends on media consumption from proprietary IDG research
--  Lessons learned from InfoWorld's transition from print to 100% online
--  5 steps to building effective marketing programs using Web 2.0 and
    practical applications
--  How to measure effectiveness of marketing programs that use different
    metrics other than traditional online marketing programs.

When:  Thursday, September 13, 2007
       3:00 p.m. to 5:00 p.m.

Where: SRP Information Systems Building
       Flagstaff Conference Room
       1600 North Priest Drive
       Tempe, AZ 85281

Please RSVP by September 12th, at

About AMA Phoenix:

Established in 1958, the Phoenix Chapter of the American Marketing Association is celebrating its 50th anniversary. Currently the Phoenix Chapter has nearly 400 active members. AMA Phoenix provides ongoing professional development services, members-only programs and networking events to over 3,000 marketing professionals. The Chapter also sponsors the Annual Spectrum Awards held in May. To find out more about AMA Phoenix or upcoming events, please visit

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