SOURCE: CPXi

CPXi

November 10, 2014 09:00 ET

AMA Symposium Features Angela Bostick, Associate Dean of Marketing at Emory University, to Share Case Study Utilizing Programmatic Creative

NEW YORK, NY--(Marketwired - Nov 10, 2014) - Digital media holding company CPXi today announced that Angela Bostick, associate dean of marketing and communications for Emory University's Goizueta Business School, will share a case study on how CPXi's programmatic creative solution helped her mount a successful branding campaign for the school's MBA programs at the American Marketing Association's Symposium for the Marketing of Higher Education.

Bostick will lead a "Marketing in Action" breakout session titled "Attract the Best MBA Talent: Here's How Emory Did It," at 10:15 a.m. Wednesday, Nov. 12., and will detail her experience through:

  • Firsthand experience using CPXi's AdReady programmatic creative technology to develop uniquely tailored yet scalable creative branding campaigns for the Goizueta Business School's various MBA programs.
  • Actual campaign performance metrics and insight into the development of the campaign, from conception to execution.
  • Addressing how programmatic creative helped her department, whose resources were already stretched thin, become more nimble and responsive overall, turning out professional quality, data-driven creative campaigns that gain the attention of the most qualified prospective students.

"I have been privileged to co-present with Angela on several extremely well-received panels at marketing events this year, and she is not only a particularly engaging speaker but also a savvy, forward-thinking marketer," said Jeff Hirsch, CPXi. "It will be valuable for other marketers in the world of higher education to hear how her willingness to embrace leading edge technology enabled her organization to go beyond the limitations of a tight budget and resources to execute a compelling, and highly successful, branding campaign."

For more information about the event, please visit https://www.ama.org/events-training/Conferences/Pages/AMA-Symposium-for-the-Marketing-of-Higher-Education.aspx or contact Hollis Guerra at hollis@blastpr.com.

About CPXi
CPXi
is a digital media holding company providing technologies, services and processes that benefit both marketers and content providers. The company operates divisions that evolve in parallel with emerging digital media capabilities leveraged by the industry. These divisions operate both independently and in concert, to maximize both efficiency and effectiveness. CPXi's current divisions include: bRealTime, providing programmatic solutions for both supply and demand side partners; AdReady, delivering best-in-class programmatic creative and media technology and services for agencies and marketers; CCDR Media, offering cross-channel direct response campaign executions for performance driven marketers; Consumed Media, creating unique content opportunities for today's evolving digital media ecosystem; Hatched.at, serving as an internal incubator to solve tomorrow's advertising challenges. CPXi is a privately held company.

Contact Information

  • Contact:
    Hollis Guerra
    SR. PR Director
    805-403-0705
    Email Contact