SOURCE: Amadesa


June 01, 2011 08:45 ET

Amadesa and to Present at Optimization Summit 2011

MarketingSherpa Event Focuses on Success Stories, Lessons Learned by Marketing Peers

CHICAGO, IL--(Marketwire - Jun 1, 2011) - Amadesa (, the first company to deliver a single platform for website testing and relevancy targeting solutions to enhance conversion rate optimization and engagement activity, announced today that James Keller, chief marketing officer at, will present at this week's Optimization Summit in Atlanta on Thursday, June 2, at 10:45 a.m. ET. Keller will discuss's use of Amadesa solutions to improve marketing return on investment through optimizing checkout flows, registration pages and social media promotions. Additionally, Rita Brogley, CEO of Amadesa, will present in the panel discussion, "Overcoming operational barriers to optimization implementation," on Friday, June 3, at 2:00 p.m.

The goal of the Optimization Summit is to help marketers tap into the science of optimization and apply it to specific marketing campaigns. The event focuses on case studies from marketers and draws upon MarketingSherpa's research experience, which includes 10 years of optimization experiments; 1,000 marketing case studies; and 10,000 tested and optimized landing pages.

"Providing the best onsite customer experience is critical to, and website testing and targeting provides us with consistent and quantifiable metrics to drive design and content decisions," said Keller of "I look forward to sharing information with Optimization Summit attendees about how has increased engagement and conversions by creating a testing culture and measuring what matters most.", the world's largest site for shoes, has used Amadesa website testing and relevancy targeting solutions to optimize numerous features across the website, including the effectiveness of off-site social marketing campaigns. Among Shoebuy's testing successes are alterations to font size, button placement, geo-targeting, segmentation, mobile traffic targeting, widget placement and security logo tests.

" presents an instructive example for marketers who want to boost their optimization ROI," said Brogley of Amadesa. "Jim will talk about the power of testing website changes, listening to customers and maintaining a disciplined program of optimization.'s experience in increasing revenues through A/B and multivariate testing will provide attendees with concrete examples of what successful optimization looks like and how to achieve it."

About Amadesa
Amadesa is the first company to deliver an enterprise level software-as-a-service (SaaS) solution in a fully integrated suite spanning testing, targeting and automated content delivery. The Amadesa Customer Experience Suite™ offers end-to-end testing and relevance targeting solutions to help online businesses maximize revenues, enhance customer engagement, increase website conversion rates and improve marketing ROI. Learn more at

Shoebuy is the largest retailer on the Internet focused on all categories of footwear and related apparel and accessories. Shoebuy has partnerships with over 1,150 manufacturers and represents over 1,000,000 products from top brands including, Aerosoles, Allen-Edmonds, Bass, Bostonian, Brooks, Bruno Magli, Clarks, Crocs, Dr. Martens, Easy Spirit, ECCO, Florsheim, Franco Sarto, Hush Puppies, Johnston & Murphy, Keds, K-Swiss, Mephisto, Merrell, Naturalizer, New Balance, Patagonia, PUMA, Reebok, Rockport, Samsonite, Saucony, Sebago, Skechers, Sperry Top-Sider, Stride Rite, Stuart Weitzman, Timberland, and many more. Shoebuy is rated one of the top eTailers in the country for outstanding service by BizRate and in the top 10 in online retail satisfaction for apparel/accessories by Foresee Results.

In 2006, Shoebuy was acquired by IAC, which owns other leading properties including,, and Citysearch. Shoebuy has enjoyed stellar growth, increasing revenues on average 50% a year since launching the Shoebuy site in January, 2000 and tripling revenues since being acquired by IAC. Shoebuy is ranked by Hitwise as one of the top 10 most visited apparel and accessory shopping and classified sites with over 8 million unique visitors a month.

Contact Information

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