Budweiser UK



Budweiser UK

January 03, 2014 10:30 ET

Amateur Footballers Given Shot at Wembley Dream

-Budweiser Open Trials to give players second shot at glory-

LONDON, UNITED KINGDOM--(Marketwired - Jan. 3, 2014) -

Editors Note: There are two photos associated with this press release.

Amateur footballers across the country are being given a second shot at glory following the launch of the Budweiser Open Trials in association with BT Sport. This will give hopefuls the opportunity to play on the hallowed turf at the home of football, Wembley Stadium.

In a bid to prove it is never too late to achieve your dream lead FA Cup sponsor, Budweiser, is inviting England's most talented amateurs aged over 25 to attend one of a series of regional trials with those who impress going on to a second trial. From there two squads will head to the home of English football and walk out for a showpiece match at Wembley Stadium, one of the greatest stages in football.

Experienced coach and current Newcastle Assistant Manager, John Carver, who was Sir Bobby Robson's number two at the club has been signed up to help put the trialists through their paces. Carver will set the challenges they have to complete to make it to St. George's Park.

Applications will open ahead of the weekend of the FA Cup Third Round, with regional trials taking place up and down the country on 7th, 8th and 9th February and a second round of trials happening at St. George's Park on 10th March. The final 32 players will then walk out on to the Wembley pitch the day after the second FA Cup Semi-Final, 14 April, to play a 90 minute match.

Christian Flouch, Senior Brand Manager, Budweiser UK said:

"We are using the Budweiser Open Trials to give football players the chance to prove it is never too late to achieve your dream, if you want it badly enough. Fans can't fail to get excited about The FA Cup, whether it's the magic of the Third Round when non-league teams join the big boys, or the day of the Final itself. This campaign will give players who believe they've got what it takes to be a part of the magic to prove it at the true home of The FA Cup, Wembley."

The entire process of the Budweiser Open Trials will be documented and featured on Budweiser's YouTube channel and also aired exclusively on BT Sport during key FA Cup weekends.

The six regional Budweiser Open Trials will be held at: Parley Sports Club (South West) and Bedfont Sports FC (London) on Friday 7th February; Blyth Town (North East) and AFC Blackpool (North West) on Saturday 8th February; and Pegasus Juniors FC (West Midlands) and Handsworth Junior FC (East Midlands) on Sunday 9th February. These specially selected clubs are all beneficiaries of grants awarded by Budweiser Club Futures: a community sustainability programme designed to help non-league clubs invest in their future.

To apply for the Budweiser Open Trials, visit www.budweiser.co.uk/opentrials.

To follow the progress of the trials and for more information on The FA Cup with Budweiser, visit:

http://youtube.budweiser.co.uk

www.facebook.com/budweiseruk

Notes to Editors

* Terms and conditions apply. Players must males be over the age of 25. Applications close 27th January 2014. See http://tsandcs.budweiser.co.uk/budweiser/opentrials for more details and full T's & C's.

About The FA Cup with Budweiser

The FA Cup with Budweiser is the world's most exciting, authentic and democratic knockout competition. Every player, referee, manager and fan dreams of a place in the history of The FA Cup. And each season the competition gives clubs all over the country a potentially global stage.

Financially, The FA Cup can provide a lifeline to clubs at every level. And for their fans, The FA Cup provides an endless supply of memorable moments, from seeing who your team will draw in the next round; travelling hundreds of miles to share in their celebration or commiseration; right through to that unforgettable walk down Wembley Way in May.

The FA Cup overflows with human interest stories, and every year new heroes are born, new chapters written. It may have already occurred it may happen this year - or perhaps it's yet to come: but The FA Cup will guarantee everyone has their day.

About Budweiser & Football

Budweiser and its parent company Anheuser-Busch InBev (AB InBev) has a vast heritage in football including partnerships with the FIFA World Cup, the Copa América, a number of local leagues, tournaments across the world and, of course, The FA Cup.

Budweiser has already demonstrated its commitment to non-league football through its FA Cup partnership by sponsoring non-league Wembley FC.

AB InBev and Responsible Drinking

As a founding member of the Portman Group and a major funder of the Drinkaware Trust, AB InBev recognises that its support for The FA Cup is an important part of its commitment to promoting responsible drinking. The FA Cup is enjoyed by adults of the legal drinking age around the world and all of Budweiser's marketing activities are exclusively focused on this audience. The FA Cup with Budweiser is part of AB InBevs dream to be the Best Beer Company in a Better World.

About Anheuser-Busch InBev

Anheuser-Busch InBev is a publicly traded company based in Leuven, Belgium, with American Depositary Receipts on the New York Stock Exchange. It is the leading global brewer, one of the world's top five consumer products companies and recognized as first in the beverage industry on FORTUNE Magazine's "World's Most Admired" companies list. Beer, the original social network, has been bringing people together for thousands of years and our portfolio of well over 200 beer brands continues to forge strong connections with consumers. We invest the majority of our brand-building resources on our Focus Brands - those with the greatest growth potential such as global brands Budweiser®, Corona®, Stella Artois® and Beck's®, alongside Leffe®, Hoegaarden®, Bud Light®, Skol®, Brahma®, Antarctica®, Quilmes®, Michelob Ultra®, Harbin®, Sedrin®, Klinskoye®, Sibirskaya Korona®, Chernigivske®, Hasseröder® and Jupiler®. Anheuser-Busch InBev's dedication to heritage and quality originates from the Den Hoorn brewery in Leuven, Belgium dating back to 1366 and the pioneering spirit of the Anheuser & Co brewery, with origins in St. Louis, USA since 1852. Geographically diversified with a balanced exposure to developed and developing markets, Anheuser Busch InBev leverages the collective strengths of its approximately 150,000 employees based in 24 countries worldwide. In 2012, AB InBev realized 39.8 billion USD revenue. The company strives to be the Best Beer Company in a Better World. For more information, please visit: www.ab-inbev.co.uk.

www.Drinkaware.co.uk

To view the photo associated with this press release, please visit the following links:

http://www.marketwire.com/library/20140103-F1OpenTrials800.jpg

http://www.marketwire.com/library/20140103-F2OpenTrials800.jpg

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