SOURCE: DC Brands International, Inc.

May 07, 2007 07:05 ET

Amateur Poker Tournament Sponsored by DC Brands International Cancelled

DC Brands Reacts to Last Minute Cancellation

DENVER, CO -- (MARKET WIRE) -- May 7, 2007 -- DC Brands International (PINKSHEETS: DCBI) was disappointed to learn of the last minute cancellation of its most recent sponsored event. The Amateur Poker Tournament was scheduled to take place at Binion's Casino in Las Vegas on May 4-7, 2007. The tournament was abruptly called off due to miscommunication between the casino and event organizers surrounding clearance from the Nevada Gaming Commission. President and CEO Richard Pearce and Executive Vice President Richard Muscarella had left for Las Vegas on Thursday to attend the tournament but learned of the unfortunate turn of events only hours before play was set to begin.

"We had expedited various projects including the printing of t-shirts, fast-tracked shipment of Turn Left and Dickens Energy Cider, and had flown in our DC Girls in order to have a strong presence at the tournament and maximize our sponsorship," said Pearce. "Although the money we put into the event is being reimbursed by the organizer, we are nevertheless upset that this quality tournament wasn't seen to completion."

The tournament will be rescheduled for a yet-to-be determined date in July at a new venue.

For The Amateur Poker Tour's official statement regarding the tournament, please contact Aubrey Cornelius, DC Brands' PR Director, at

For more information on DC Brands International, visit their website at and

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.

Contact Information

    Keith Howard