gNappies

gNappies

January 17, 2012 11:00 ET

Amazon and gNappies Partnership Increases Access to Hybrid Nappy Range

Reducing Carbon Footprint Can Be Top of the 'Wish List'

LONDON, UNITED KINGDOM--(Marketwire - Jan. 17, 2012) - A partnership between gNappies and retail giant Amazon means that in addition to the full hybrid nappy range being available on the gNappies website, it is also available at www.amazon.co.uk - allowing parents and parents-to-be to add gNappies items to their Amazon 'wish list', providing friends and family with an easy way of buying a practical gift.

gNappies, the inventors of the hybrid nappy category which combines reusable and disposable nappies, has collaborated with Amazon to provide this option so that the cost of choosing a non-disposable nappy option can be shared among gift buyers. Company co-founder Kim Graham-Nye said:

"Amazon is used by pretty much everyone and the 'wish list' has become universal, providing a great method for gift buying to ensure you buy a gift that the recipient actually wants, in such a convenient way. To have gNappies products on Amazon means that the range is more accessible than ever before and parents can stipulate exactly what they want and need from the gNappies range - negating the possibility of receiving duplicate items, or a plethora of baby products they just don't want or need."

Earth-friendly gNappies is the only 100 per cent certified biodegradable hybrid nappy. The system comprises washable cloth nappy pants and either 100 per cent biodegradable gRefills or washable gCloth. gRefills decompose in 50 - 100 days in a home compost and can also be disposed of in domestic waste. A plastic disposable nappy takes up to 500 years to decompose in landfill.

Kim Graham-Nye co-founded the company with her husband Jason, and was just named one Fortune Magazine Top 10 Women Entrepreneurs. They created gDiapers after discovering shocking statistics about disposable nappies and their impact on the environment; disposable nappies account for a third of landfill although only five per cent of the population use them. Around 11 million enter UK landfill every day.

Kim added: "Parents these days are much more eco-aware and willing to consider ways in which they can reduce their carbon footprint. Those who are interested in eco-friendly nappies may be interested in the gNappies system, which offers more flexibility with the cloth and biodegradable options. Parents can choose one or the other or a combination of the two."

gNappies are available in all colours, patterns and sizes, including gBundles to get parents started, at www.amazon.co.uk and the gNappies website www.gnappies.co.uk.

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