SOURCE: Paradysz


October 07, 2010 09:00 ET

Amazon, Facebook and ASPCA Among Latest to Tap Paradysz to Target Audiences

NEW YORK, NY--(Marketwire - October 7, 2010) -, Facebook, and the American Society for the Prevention of Cruelty to Animals (ASPCA) have joined the client roster of audience-development agency, Paradysz, to reach customers and donors.

Using its proprietary analytical tools and extensive media reach, Paradysz will help nearly a dozen additional U.S. businesses and nonprofits reach the right audience more efficiently. In addition to analytics and modeling, Paradysz provides media strategy, planning and buying for direct mail and insert and print direct marketing support. 

Other companies include Design Toscano, Cuddledown, National Relief Charities, St. Jude Children's Research Hospital, Dr. Andrew Weil, Footsmart (a division of Benchmark Brands) and The Economist.

About Paradysz
Paradysz ( is an Audience Development Agency that specializes in consumer and business customer insight and market development, media delivery and optimization. Through its three operating companies -- Paradysz Analytics, PM Digital and Paradysz Direct -- the company helps commercial and nonprofit organizations tap multiple media channels to achieve their growth goals. Headquartered in New York City, the Paradysz companies are also located in Minnesota, California, New Jersey, Florida, South Carolina and Indiana.

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