SOURCE: Baristas Coffee Company, Inc.

Baristas Coffee Company, Inc.

April 26, 2016 06:22 ET

Amazon Partner Baristas Adds CNBC, TNT, TruTV, BET, CMT, and Comedy Central to White Coffee Television Campaign Featuring Megs McLean

SEATTLE, WA--(Marketwired - Apr 26, 2016) - Baristas Coffee Company, Inc. (OTCQB: BCCI) "Seattle's World Famous Costume Coffee" announced today that a campaign promoting Baristas White Coffee Single Serve Cups distributed by Amazon has expanded to include CNBC, TNT, TruTV, BET, CMT, and Comedy Central. The ads will begin airing tomorrow focused in western Washington joining national ads on MTV Live, Pure Country, and VH1 Classic next week.

The Television spots feature breakout country/grunge artist Megs McLean who describes why she's so fired up about Baristas White Coffee single serve cups that work in her Keurig 2.0 brewing system. She also describes that "White coffee is slow roasted coffee beans that make it have way more caffeine than normal coffee, and it has a lighter nutty refreshing taste with a kick, a BIG Kick while promoting Amazon."

Barry Henthorn, CEO, commented; "There is no question that the market is responding favorably to Baristas White Coffee single serve cups as well as our Espresso Roast. Our initial advertising efforts which included radio expanding into television are paying off. Baristas is broadening its efforts to widen its demographic reach exposing this unique product to additional consumers. Our strongest response has been from western Washington which is home to some of the savviest and most sophisticated coffee connoisseurs in the world. Once we gage the response in our core market then we will continue to expand geographically while narrowing our target market."

About Baristas Coffee Company (OTCQB: BCCI): Headquartered in the Seattle, Washington area, Baristas Coffee Company, Inc. was formed to create a national brand of drive-thru espresso stands. BCCI is accomplishing this by acquiring established businesses that fit its model, opening new locations, and by franchising. Baristas also creates and markets coffee based retail products such as Keurig 2.0 compatible White Coffee and other cosmetic products. Baristas has separated itself from the competition with its "theme" of joining attractive female baristas in entertaining costumes preparing the finest beverages available on the market. Baristas can currently be found throughout the greater Seattle area as well as in Florida, and Montana. Your state, coming soon!

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