SOURCE: Mercent

Mercent

May 12, 2014 09:00 ET

'Amazon vs Google - How Brands and Retailers Leverage Commerce Giants'; Mercent CEO Eric Best Featured Presenter at IBM Smarter Commerce Global Summit May 12-15, 2014

SEATTLE, WA--(Marketwired - May 12, 2014) - Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today its Chairman and CEO Eric Best will join IBM's tenured line-up of guest speakers at the IBM Smarter Commerce Global Summit Tampa held May 12-15, 2014.

In an event open to more than 5,000 brand and retail marketing executives and professionals, Best will lead a highly-anticipated session titled "Amazon vs. Google - How Brands and Retailers Leverage the Commerce Giants." With Amazon and Google influencing more than 50% of total U.S. shopping dollars, these two online giants serve as a consumer's first stop when researching products, pricing, and promotions both online and in-stores. Best will be joined by fellow Mercent executives Frank Kochenash and Soren Godbersen to deliver expert insights, data and analytics on the leading online aggregators of consumer demand; best practices on how to navigate the online channel landscape; and top recommendations that drive omni-channel success in partnership with these platform providers. The presentation is scheduled for Thursday, 9:15-10:15am.

As a premier IBM business partner, Mercent will also sponsor and exhibit at the Smarter Commerce Global Summit 2014. Best and the Mercent executive team will be on hand to meet with marketing and retail managers, directors and C-level executives to discuss the dynamically changing and rapidly growing eCommerce and retail landscape and how Mercent is ensuring leading brand name merchants are competing and profiting at their highest levels with Mercent's award-winning Mercent Retail™ online channel management platform. 

According to Best, "We are honored to participate in the 2014 Smarter Commerce Global Summit as a preferred IBM partner and look forward to sharing our insights, expert thoughts and recommendations to retail and brand owners focused on their online and off-line retail success. We are diligently focused on staying ahead of the market and delivering a superior online retail marketing solution that ensures profitable growth, new consumer expansion and broader brand visibility to these clients."

Mercent optimizes retail product and offer visibility for more than 550 top retail brands selling across a comprehensive set of digital channels. The company's Mercent Retail™ platform creates value and drives profits for major retailers across a full spectrum of eCommerce destinations. In addition, Mercent Retail™ complements product ad placement with deep retail analytics; business intelligence tools that highlight the products, categories, brands, promotions, ads, and channels contributing most to online performance and ROI; and proprietary tools that allow retail marketers to take action on these insights. Supported digital channels include product ad platforms such as Google Shopping powered by Google Product Listing Ads (PLA), Amazon Product Ads and Bing Ads Product Ads; social shopping outlets; online marketplaces like Amazon, eBay, Sears and Rakuten Marketplace; comparison shopping sites; affiliate networks; and paid search platforms (Google AdWords, BingAds). 

To schedule an advance meeting with Mercent or to learn more about Mercent's full product portfolio, contact Mercent Sales at 206-832-3900 or email hello@mercent.com. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at www.mercent.com.

About Smart Commerce Summit
The IBM Smarter Commerce Global Summit 2014 brings together a powerful combination of leaders from marketing, eCommerce, procurement and supply chain management, customer service and IT. Attendees will learn from industry experts who have developed best practices with proven results by engaging in real-time with their customers, partners and suppliers.

About Mercent
Through its award-winning Mercent Retail™ technology Mercent helps large brand name retailers, including 1-800-Flowers, the Home Shopping Network, GUESS?, and others, reach and convert online shoppers. Supported purchasing destinations include Amazon.com, Google, eBay, Bing, product ads, comparison shopping engines (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns. The company was founded by Amazon.com veterans, is venture funded, and based in Seattle, WA. For more information, visit www.mercent.com.

Contact Information

  • Mercent PR Contact
    Kristine Szarkowitz
    Email Contact
    Tel: 206-832-3900