Amazon.Com Selects High Performance Beverage Sports Drink for Their Coveted Amazon Choice Banner

CAVE CREEK, AZ--(Marketwired - Dec 21, 2016) - High Performance Beverage Co. (OTC PINK: TBEV) (the "Company") is pleased to announce that Amazon.com has selected High Performance Sports Drink for their coveted Amazon Choice Banner.

Amazon Choice items are selected based on specific criteria which include sales, availability, competitive pricing, and customer ratings.

As an Amazon Choice Banner participant, High Performance Beverage will now have Amazon Echo's "Alexa" make recommendations of their sports drink first when asked about sports and energy drinks.

If a customer orders an item via Amazon Echo -- priority will be given to that Amazon Choice product. In response to a purchase request, Echo will also tell the customer the total price and offer different sizes or flavors if available. Additionally, the Company's High Performance Sports Drink will now automatically qualify for Amazon Prime Shipping.

The Company has already been experiencing a spike in sales and expects to see consistent growth in Amazon sales with the introduction of their sports drink in Amazon Choice and the additional marketing through Amazon Echo. An additional 500 cases of product have been immediately shipped out to Amazon in order to meet expected sales.

As previously reported, the Company announced a production run date of November 28, 2016 for its new Lemon Lime flavor. Due to a labeling error from the print company, High Performance Beverage missed its scheduled production line date with the bottler. Because of a short month due the holidays, it was impossible to schedule a new production run date in the month of December. However, the Company expects to announce a new date for the month of January 2017 over the next several days. 

To purchase High Performance Sports Drink on Amazon Go to:
https://www.amazon.com/Performance-Punch-16-Ounce-Pack/dp/B014Q64HEI

About High Performance Beverage Company

High Performance Beverage Company has created a new beverage segment under the trade name High Performance Beverages which manufactures and distributes a line of sport performance drinks. High Performance Beverage Company's sport performance drinks are carefully formulated to support mental focus and help increase blood flow, thereby giving the body the necessary fuel to power through a specific event or throughout the day. Our unique blends are designed to bridge the gap between supplements, energy and hydration drinks, ultimately broadening our appeal and providing access to an expanding target market. High Performance beverages are sugar free and extremely low in calories and caffeine. This positioning makes High Performance Beverage Co. sport drinks first to market with a sustainable competitive advantage.

High Performance Beverage Corporate Website:
http://bev.highperformancebeverage.com/
www.hpbev.net

Safe Harbor

This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of High Performance Beverage Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond High Performance Beverage Company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in High Performance Beverage Company's filings with the Securities and Exchange Commission.