SOURCE: Ambassador Publications, LLC

April 30, 2007 08:00 ET

Ambassador Publications Launches Internet Advertising Management Platform

NEW YORK, NY -- (MARKET WIRE) -- April 30, 2007 -- Directory publishing powerhouse Ambassador Publications, known for its explosive growth in the New York metropolitan market, has launched a proprietary, custom-built Internet bid management and reporting platform. The launch of Ambassador's web-based software application solidifies Ambassador's role as a leader in directional advertising, both on and off-line.

"We developed our own innovative software solution with the goal of connecting ready buyers and sellers online, just as we have done in print over the past seven years," said CEO Kathy Hipple. "The immediacy of connecting local 'buy now' consumers with advertisers is the magic of the Ambassador Yellow Pages. Through our novel software application, we now add this power across most major search engines and IYP (Internet Yellow Pages) properties across the Internet.

After a global search, Ambassador tapped web application consulting firm SitePen to develop the key technology.

The pairing of Ambassador with SitePen is a perfect fit between Ambassador -- a high performing sales and media company -- and SitePen, expert at developing web-based applications.

"SitePen thrives on building applications for companies that have a real business model, and need assistance taking their ideas from concept to reality," noted Dylan Schiemann, CEO of SitePen, and co-creator of the Dojo Toolkit. "Our clients typically have a clear understanding of what they want to achieve, and need help making it happen. This is where SitePen comes in."

SitePen analyzed vital components for Ambassador's web-based platform: the ability to manage a large number of advertising campaigns, use as a sales friendly tool and ultimately a design that addresses the goals of advertisers by meeting the needs of their consumers.

The software application enhances Ambassador's position as a full-service media company with print directories and the ability to offer Internet presence across major search engines and internet yellow pages.

"By having our own, branded Web presence, crafted with SitePen's expertise, Ambassador will continue to meet its goal of providing all advertisers the ability to offer their goods and services to ready-to-buy consumers," said Hipple.

About Ambassador Publications: New York City-based Ambassador, founded in 1999, publishes print directories in metro New York. Ambassador is at the forefront of Internet directional advertising. With the launch of its custom-built software application -- allowing advertisers to connect with clients across many search engines and IYPs -- Ambassador continues to lead the media industry in delivering leads to local and national advertisers in print and online.

About SitePen: Based in Palo Alto, California, SitePen focuses on building rich, internet applications that push the limits of the web. Its superstar team works consistently to define the user experience while developing clean, functional applications for companies throughout the consumer, enterprise, and open source spaces. SitePen contributes to a number of open-source initiatives, including the Dojo Toolkit, Cometd, and the Dojo Offline Toolkit. Online at

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