Amber Financial

Amber Financial

October 13, 2016 09:00 ET

Amber Financial Unveils New Logo and Brand Identity

The provider of personal loans and online borrowing launches a new brand that celebrates the culture, spirit and future direction of the business

VANCOUVER, BRITISH COLUMBIA--(Marketwired - Oct. 13, 2016) -

Editors Note: There are two photos associated with this press release.

Amber Financial is proud to announce today the launch of the company's new logo and brand identity. The successful Vancouver-based personal loan and online borrowing company has revitalized its brand to reflect the culture and spirit the company stands behind as it grows its business and provides a growing number of Canadian residents with fair, transparent and fast loans.

Since its inception, Amber Financial has been committed to building an exceptional team of experts and offering the best technology to provide its clients with better personalized financial services. Amber's revitalized brand has been designed to reflect the company's underlying vision to help Canadian residents access the financial resources they need in various life scenarios.

Amber Financial's redesigned logo has been created to reflect the Tangram, a playful and spirited puzzle that is used to express different shapes and images. The Amber Financial team carefully selected this design to demonstrate the company's genuine understanding of the life circumstances their clients encounter. The expressive and playful personality of the brand not only reflects the character and spirit of the Amber Financial team, but also their approach to serving each and every client individually and with deep understanding. The colours of the logo are a range within the warm and friendly amber spectrum.

Since 2015, Amber Financial has provided online loans to Canadian residents who find themselves in various life circumstances. Amber is proud to provide a fair, transparent and fast service to clients who require home improvement loans, debt consolidation loans, vacation and wedding loans, small business loans, and personal loans, among several other loan types.

"Our new brand is truly reflective of the direction of our business and how we want to best serve our clients," reflects Cindy Chen, CEO of Amber Financial. "We are committed to providing a better borrowing experience by providing Canadian residents with a quick and simple option. Our brand reflects our ongoing dedication to helping people in an enjoyable and personalized way."

For more information about Amber Financial, please visit

About Amber Financial

Amber Financial is a personal loan and online lending company based in Vancouver, Canada. Using proprietary technology, Amber Financial provides a secure and easy, customer-oriented loan service to Canadian residents. Amber Financial lowers the cost of borrowing and provides a convenient personal loan service compared to banks and traditional institutions. The company aims to promote financial inclusion and help Canadian residents achieve their dreams through fast and easy lending. For more information, please visit

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