SOURCE: Zoobe

Zoobe

February 25, 2016 14:19 ET

Amber Rose Looks to Takeover Tech World With Innovative New 3D Character Created by Zoobe

The Pop Culture Icon Teams Up With Zoobe for an Innovative New Way Fans Can Create Their Own Digital Alter Ego "MUVA" for Use on Social Media

LOS ANGELES, CA--(Marketwired - February 25, 2016) - Pop culture's favorite and outspoken celebrity, Amber Rose, teams up with Zoobe to break barriers in the tech world with the introduction of her first 3D character! Amber's army of "Rosebuds" will be able to customize her character into their own alter ego to express themselves and communicate as Amber Rose in the digital world. Never before has a celebrity given their fans the opportunity to use their physical appearance and personality in this fashion. With her new character, Amber will elevate her MUVA presence in social world! "MUVA loves connecting with her Rosebuds. I'm excited to see the wonderful things my fans will create with my 3-D character," says Amber Rose.

"We are extremely proud to add Amber as our first Zoobe Star to our character cast. She has an enormous social media presence, and is constantly challenging the ways in which celebrities remain in touch with their fans," notes Norbert Richard Meinike, Chief Marketing Officer at Zoobe. "Much like all of our characters, Amber does not shy away from having strong opinions, and we love colorful personalities! At the moment, there isn't anyone else out there who we see as a more perfect Zoobe Star." 

"Now is your chance to have ME come to life right in front of your eyes!" says Amber Rose. "My 3-D character is stepping into your life through your mobile device, all thanks to a new app called Zoobe."

Amber Rose will "Reveal" her Zoobe character at an exclusive unveiling event during SXSW Sunday, March 13th in Austin, Texas. This free app is available on iTunes and Google Play.

Follow Amber Rose on Twitter: @DaRealAmberRose & Instagram: @AmberRose
Official Zoobe Hashtag: #AmberRoseZoobe

About Zoobe

Zoobe is the leading character voice-messaging app that works for both iOS and Android. Founded by award-winning filmmaker Lenard F. Krawinkel, its global success is based on a unique, patent-protected, technology. It enables 3D animated characters to perform their user's voice messages and then creates easy-to-share video clips. Through its expressive power Zoobe redefines how we connect with each other in our daily smartphone communication. Since its launch in 2013 more than 200 million Zoobe video messages have been created worldwide. This international reach has led to major partnerships with companies such as Sony Pictures, Capcom, ZeptoLab, WWF, AIS, Studio Canal and more. The app has an ever-increasing cast of famous characters to choose from and its technology is available as an SDK kit for implementation in other apps. In 2015 the app was featured on NBC's Today Show and the New York Times. Visit www.zoobe.com for more info.

About Amber Rose

Amber Rose is a proud mother, philanthropist, entrepreneur, spokesperson and published author from Philadelphia, Pennsylvania. MUVA has affectionately become known as the face of neo-feminism. Ms. Rose's rise to massive popularity is now largely attributed to her controversial yet impactful perspective on women's issues. At the core of the Amber Rose brand is her non-profit, the Amber Rose Foundation, dedicated to female empowerment and equality. Last year, Rose rallied her massive social media following to help produce the largest "SlutWalk" in the world. In addition to her philanthropic efforts, Rose has an extensive entrepreneurial profile, which includes acting, producing film and television, modeling, an active public speaking and touring schedule, an eyewear and clothing line and her top-selling book and #1 audiobook, "How to Be a Bad Bitch." Visit www.muvarose.com for more info.

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